Job Description

About the job

Think about the last time you went grocery shopping. What made it into your cart? Perhaps you picked up a new brand of wine that caught your eye on shelf, or changed it up with a new flavor of chips that sounded especially tasty? Whether these were conscious choices or ones you didn\'t think much about, manufacturers and retailers desperately want to unlock the \'why\' behind those decisions - and that\'s where you come in. As a BASES Neuroscience Senior Analyst, you will dig deep into the dynamics of the how people respond to advertising, packaging and products in the marketplace and help clients understand how to better reach their consumers.

As part of BASES, you will work with best in class research and neuroscience tools to help companies optimize how consumers understand who they are, what they offer and what they stand for. BASES, the worldwide leader in analyzing and consulting on new consumer products, is also a world-wide leader in applying Neuroscience to marketing. BASES neuroscience solutions work with clients at all stages of marketing and product development from early stage positioning, package design, to marketing and brand health.

As a BASES Neuroscience Senior Analyst, you will:

• Use your neuroscience expertise to support our PhD Neuroscientist subject matter experts in providing expertise in neuroscience methodology and data analysis for commercial teams, clients and internal stakeholders like operations and R&D.
• Working with the neuroscientists, ensure the neuro-scientific principles of good study design are adhered to for studies before going into field.
• Help the commercial team to answer client business questions by using our world-class neuroscience solutions, analytics and connecting the dots.
• Work with our neuroscience team and commercial team to provide insights and recommendations that clients can use to make better, faster, and smarter decisions.
• Observe the impact of your work firsthand as you encounter new packaging in the store, new advertising on social media or TV, and new products in the marketplace.
• Participate in exclusive professional development opportunities focused on gaining a business perspective, training, diversity, inclusive leadership, and continuous coaching/mentorship.
• Make a difference by becoming a problem solver, a neuroscience consultant, and the voice of NielsenIQ\'s inclusive culture for our commercial teams and our clients.

About you

Not only are you fascinated by the brain and enjoy working with details and data - making sure everything is accurate, but you also take pride in your ability to help multiple stakeholders feel confident in data quality and what the data means. You are someone who values working on an inclusive team and feel comfortable working with people across different functions and backgrounds. You constantly seek to learn new things, value diverse thought, and are ready to contribute to a collaborative work environment. Change excites you and you value precision and accuracy. Curiosity, communication, and critical thinking drive your work.

Qualifications

• Master\'s Degree (or Bachelor\'s with at least 2 years experience) in a behavioral sciences field including but not limited to Neuroscience, Cognitive Psychology, Cognitive Neuroscience, Psychology with a Biological focus or Biology with a Neuroscience focus.
• 3.0 cumulative GPA minimum
• 0-3 years of professional work experience
• Proficiency in Microsoft Office (Excel, Power-point)
• Strong critical thinking skills, problem solving and attention to detail
• Leadership in extracurricular activities on campus or in your community
• Passion for applying neuroscience & psychology to the world and helping non-scientists understand how the mind works.
• Desire to learn and apply new technologies to business solutions
• Strong ability to work with others and willingness to share unique perspectives and experiences
• Strong oral and written communication skills
• Demonstrated project management skills and ability to manage multiple priorities

Additional Information

About NIQ

NIQ is the world\'s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View\xe2\x84\xa2.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world\'s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center:

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.

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