Job Description

JOB DESCRIPTION:

ROLE DESCRIPTION

Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands.

Gain new business and grow existing business through a multichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products.

BUSINESS OUTCOMES

Increased sales of Abbott products, and increased market share in brand / product

Increased HCP awareness and preference/recommendations for Abbott products

Increased demand for Abbott products within territory

Increased brand relevance and usage in healthcare institutions

Continuous improvement through innovative, multichannel touchpoint activities to access and influence HCP brand adoption

KEY RESPONSIBILITIES & ACTIVITIES

Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level

Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products

Develop and execute on multichannel customer engagement plans that generate demand for Abbott brand product and grow recommendation and market share

Leverage information about customer segmentation, type and behaviors to inform customer engagement and account management strategies

Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network

Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge about the role and importance of nutrition on patient quality of life at key points throughout the patient care journey; and the role of Abbott\xe2\x80\x99s products in increasing quality nutrition through consultative selling dialogues

Define and deliver \xe2\x80\x98Unique Value Proposition\xe2\x80\x99 from the HCP\xe2\x80\x99s perspective (including but not limited to the positioning of Abbott brand products) by continuously uncovering the needs and priorities of individual HCPs using multichannel touchpoints and engagement activities

Effectively deliver a consultative sales call from the perspective of the HCP (and their patients) to expand HCP\xe2\x80\x99s knowledge of nutritional interventions and the measurable benefits of Abbott brand products, anticipate and manage objections, and gain clear commitment to recommending Abbott products and other brand-building activities

Establish target customers and develop clear customer plans to achieve coverage, frequency and call rate objectives

Implement customer segmentation, identify new leads/customers and ensure timely reporting of daily activities as per the SFE SOP

Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences and goals of each individual HCP

Collaborate with cross-functional teams (Marketing, SFE, CRM, etc..) to support patient education regarding nutrition and Abbott brands, to influence customer and patient choice of nutrition products, and deliver a consistent, end-to-end customer engagement experience

Measure progress against customer and account objectives, per the account plan, and take action to ensure targets and KPIs are met (monthly, quarterly, annually) as assigned by the Sales Manager

Act in alignment with compliance and regulatory expectations

The base pay for this position is N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Sales Force

DIVISION: ANI International Nutrition

LOCATION: India
Kolkata : Tower-2, 8A

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 100 % of the Time

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

Abbott