Job Description

Title: Senior Marketing Manager

Date: Dec 1, 2023



Location: Sun House - Corporate Office



Company: Sun Pharma Laboratories Ltd



We are seeking a highly motivated and experienced individual to join our team as a Marketing Manager. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a deep understanding of consumer/stakeholder insights, strong campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.
Responsibilities

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  • Develop and execute strategic marketing plans for assigned brands and countries, aligning with the overall business objectives
  • Conduct market research, including market visits and consumer/stakeholder insights analysis, to identify growth opportunities and market trends
  • Translate consumer/stakeholder insights into effective marketing campaigns and initiatives
  • Design and roll out brand communication campaigns in coordination with country-based brand teams, ensuring consistency and alignment with brand guidelines
  • Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including digital, print, and events)
  • Monitor and measure campaign performance, making data-driven adjustments to optimize results
  • Liaise with country-based teams and external agencies to develop and implement strong trade activation programs that drive brand visibility and sales
  • Collaborate with sales teams to align trade activation activities with sales strategies and goals
  • Monitor the effectiveness of trade activation programs and provide recommendations for continuous improvement
  • Ensure consumer outreach through digital activations, leveraging digital marketing channels and platforms
  • Implement performance marketing strategies to measure the return on investment (ROI) of marketing activities and campaigns
  • Analyze marketing performance data and generate insights to optimize future marketing initiatives
  • Serve as the custodian of brand innovation, identifying opportunities and generating a future wish-list of innovative ideas
  • Collaborate with business development teams to build business cases for future products and initiatives
  • Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-makin
  • Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key opinion leaders (KOLs), and other relevant stakeholders
  • Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives
  • Skill Requirements:
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans
  • Experience in developing and executing marketing campaigns across various channels, including digital platforms
  • Knowledge of performance marketing and ability to measure and analyze marketing ROI
  • Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
  • Strong project management skills, with the ability to manage multiple projects and meet deadlines
  • Familiarity with pharmaceutical marketing regulations and compliance guidelines
  • Proficiency in using marketing tools and software
  • Ability to adapt to a fast-paced and dynamic environment
  • Strong leadership abilities and a collaborative mindset
  • Ready for international travel for 7-10 days at a stretch
• BPharma/M Pharma, MBA in Marketing
• 10-12 years of experience in marketing roles within the pharmaceutical industry.