Job Description

Role/ Job Title:Senior Marketing Manager Business:Credit Card Marketing Function/ Department:Business Marketing Place of Work: Mumbai \'Credit Card Marketing Specialist\' is a role within the product marketing team, and will help deliver credit card business marketing goals while ensuring that the products are adequately and accurately represented consistently across all marketing platforms / media (traditional, digital, on-ground, experiential, etc.). As part of the CC product marketing team, the role bears the responsibility of ideating, executing product marketing campaigns and measuring impact. The role would also look after conceptualization of industry-first, disruptive IPs that will garner mindshare and build brand saliency. In addition, the role also has the responsibility for product positioning (for new and existing products / features), and product journey management (from a communications pov) The role bearer has the responsibility to : -Manage aspects of the Credit Cards Marketing services in order to ensure that the overall marketing and Cards business function objectives are achieved - Position the Cards portfolio managed in the right way, to ensure the correct messages are disseminated, thus creating consumer awareness and demand while ensuring alignment with the overall business objectives - Manage and organize the CC product marketing activities and team. The role holder is expected to ensure that consistent brand and product messages are presented to customers, investors, the market and staff Primary responsibilities of the role: - Create / shape and implement specific Credit Card\'s marketing strategy and marketing plan, aligned to the larger bank and product goals - Support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports - Assist in defining the most representative product values for the cards vertical in order to deliver on the overall brand promise - Ensure the smooth running of the product teams\' workflow and administrative processes - Maintain production/communication schedules, tracking peak periods and resourcing accordingly - Lead the implementation of marketing campaigns that meet business objectives and drive leads - Ensure the optimum marketing channel mix that will include digital media, offline channels, analytics and CRM (in conjunction with the brand team) - Ensure brand compliance and consistency across all IDFC First Bank\'s Credit Card offerings, premises and across media channels - Coordinate sales and marketing efforts to boost brand awareness - Liaise with third-party marketing agencies - Identify opportunities to reach new market segments and expand market share - Capture and share best-practice knowledge amongst the team Secondary responsibilities of the role: - Recommend improvements to processes and policies across the CC business to drive operational efficiencies and high quality customer service - Leverage in-house synergies through collaboration with internal stakeholders - Keep abreast with latest trends in social communication and branding global best practices in marketing Key success metrics: Number of acquisitions, content strategy implementation, number of NTB accounts opened, Digital outreach, Portfolio Quality, Spend book Education & Experience- Bachelor of Mass Communication or MBA (Marketing) with relevant experience.

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