Job Description

As a Senior Marketing Manager specializing in the furniture industry, the incumbent assumes a pivotal role in orchestrating strategic marketing initiatives targeted specifically at the dynamic South Indian market. This role demands an adept combination of visionary leadership, market acumen, and innovative thinking to amplify brand presence, drive sales growth, and establish our furniture offerings as the preferred choice among discerning South Indian consumers. Key Responsibilities: Market Insights and Strategy:Conduct rigorous market research to unearth deep insights into the preferences, behaviors, and evolving trends of the South Indian furniture market.
Devise data-driven marketing strategies that capitalize on identified opportunities and align with overarching business objectives. Campaign Development and Execution:Formulate comprehensive marketing campaigns that resonate with the local ethos and sensitivities of the South Indian audience.
Collaborate with the creative team to produce compelling, culturally relevant content across various mediums. Brand Positioning and Management:Craft a compelling brand narrative tailored to the unique aspirations and values of South Indian consumers.
Safeguard brand integrity by ensuring consistent messaging and visual identity across all touchpoints. Cross-functional Leadership:Lead a team of skilled marketing professionals, fostering a culture of innovation, collaboration, and excellence.
Liaise effectively with product development, sales, and other relevant departments to ensure seamless alignment in executing strategies. Digital Dominance:Oversee the digital marketing landscape, harnessing the power of social media, SEO, SEM, and e-commerce strategies to maximize online presence and engagement. Performance Analytics:Employ advanced analytical tools to measure campaign efficacy, meticulously tracking key performance indicators and swiftly adapting strategies for optimal outcomes. Budget Oversight:Strategically allocate and manage the marketing budget for the South Indian market, optimizing resource utilization for maximum return on investment. Stakeholder Engagement:Forge and nurture partnerships with external vendors, media agencies, and industry influencers to amplify the reach and impact of marketing efforts. Cultural Sensitivity:Exhibit a nuanced understanding of the cultural intricacies and preferences specific to the South Indian region, reflecting this understanding in all marketing endeavors. Event Excellence:Strategize and execute participation in relevant industry events, trade shows, and exhibitions, elevating the brand\'s visibility and influence. Job Types: Full-time, Permanent Salary: \xe2\x82\xb930,000.00 - \xe2\x82\xb950,000.00 per month Benefits:

• Commuter assistance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Speak with the employer
+91 7205694999
Expected Start Date: 04/09/2023