An MBA or master's degree in a relevant area can be beneficial and is often preferred by employers for senior roles.
Certifications:
Professional certifications from organizations like the Chartered Institute of Marketing (CIM) can also enhance qualifications.
Experience
Years of Experience:
Typically, 7 or more years of experience in marketing is required, with at least 3 years in a leadership capacity.
Proven Success:
A track record of developing and executing successful, data-driven marketing campaigns and strategies is vital.
Leadership:
Experience leading and motivating marketing teams is a key requirement.
Skills
Strategic & Analytical:
Strong analytical skills are needed to interpret data, conduct market research, and make informed, data-driven decisions.
Digital Marketing:
Proficiency in digital marketing channels, social media marketing, and content marketing is important.
Technology:
Experience with marketing automation software (e.g., HubSpot) and CRM systems (e.g., Salesforce) is often necessary.
Communication:
Exceptional written and verbal communication skills are crucial for stakeholder management and influencing others.
Project Management:
Excellent time management, multitasking, and project management skills are essential for handling multiple campaigns.
Leadership:
The ability to lead, inspire, and collaborate effectively with teams and stakeholders is a must.
Responsibilities
Strategy Development:
Create and implement innovative marketing strategies and comprehensive campaigns to meet business objectives.
Market Analysis:
Conduct thorough market research and analyze consumer behavior and competitor activities to inform marketing plans.
Campaign Management:
Oversee the development, execution, and optimization of marketing campaigns across various online and offline channels.
Budget Management:
Manage and optimize the marketing budget to ensure cost-effective resource allocation and maximize return on investment (ROI).
Team Leadership:
Lead, mentor, and motivate junior marketing staff and foster a high-performance team culture.
Cross-functional Collaboration:
Work closely with sales, product, and other teams to align marketing efforts with overall business goals and ensure cohesive branding.
Performance Monitoring:
Track, analyze, and report on the effectiveness of marketing initiatives and make data-driven adjustments as needed.
Content Oversight:
Oversee the creation and distribution of compelling marketing content across different platforms.
Key Qualifications
Education:
A Bachelor's degree in Marketing, Business, or a related field is typically required.
Experience:
Several years of marketing experience, with a strong focus on strategy, leadership, and campaign management, is essential.
Skills:
Strategic thinking and planning.
Strong analytical and research skills.
Excellent communication (written and verbal) and interpersonal skills.
Proven leadership and team management abilities.
Proficiency in digital marketing tools, SEO/SEM, and analytics platforms (e.g., Google Analytics).
Familiarity with marketing automation and CRM platforms.
Desired Skills
Creativity and strategic thinking.
Strong understanding of marketing principles and research data.
Ability to manage multiple projects and campaigns simultaneously.
Experience in creating persuasive marketing copy.
Adaptability and a "can-do" attitude.
Job Type: Full-time
Pay: ₹40,000.00 - ₹45,000.00 per month
Benefits:
Food provided
Work Location: In person
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