Job Description

The ideal candidate will be responsible for developing, managing, executing and analyzing our marketing campaigns. You will also collaborate with other internal teams and marketing executives to develop a marketing strategy and plan. You will then communicate these plans effectively to all relevant internal teams. This position is great for someone who is both analytical and creative. Responsibilities: Be a leader in working cross-functionally to drive the execution of analyst relationship plans, aligning with other areas of marketing. Develop and execute strategies to promote Client\'s platform in transportation, delivery, retail, CPG, food and beverage and other similar industries and generate enterprise leads. Build and follow the content/editorial calendar to stick to industry standard content marketing and amplification process to increase qualified audience properties like blog posts, whitepapers, eBooks, reports, webinars, infographics, videos, emails, and case studies. Scale social media presence across all the platforms, identify trends and insights, and optimize spend and performance based on the insights. Preferable own an active social media profile and build a leadership brand around him/herself. Lead the event planning, including working with vendors, event organizers, and design team for on-site and digital collateral. Connect with influential media outlets and journalists to place stories about company news and other initiatives. Develop an expertise on the product features and lead the product marketing initiatives. Produce valuable and engaging content for Client\'s Website and blog that attracts and converts our target groups. Skills & Requirements: Master\'s degree of higher in business management, marketing, science, statistics, engineering and/or technology 7 to 9 years of global (not only India focused) experience in B2B marketing, SaaS, cloud platforms or technology consulting, especially any experience of scaling revenue across US and Europe Experience in analyst relationship management and event management. Experience of marketing methodologies across channels like SEO, SEM/PPC campaigns, social media, content generation and distribution, analyst relations, public relations, technology product marketing, corporate communications, event management, etc. Direct or indirect experience of tools like CRM (HubSpot), Google Adwords, Google Analytics, PR Newswire, Gartner, SEM Rush, etc. Understanding of marketing automation for B2B including concepts like conversion analytics funnel, account-based marketing campaigns, inside sales, etc. Taste of aesthetics and design, love for polished writing and sense of humor with witty communication style to bring fun to the world of logistics.

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