Job Description

Senior Manager-Offer Marketing-Secure Power & Cooling Services

• Manages one or several categories of the existing offer's portfolio
• Has a strong knowledge of FS strategy related to the concerned categories (market trends, business opportunities, threats, key priorities for segments, Go To Market, customer coverage, key customers needs)
• Strive for the growth and profitability of these offers in a country
• Deploys and adapts the offer's marketing mix strategy for each go-to-market of the country
• Adapts & deploys the pricing strategy.
• Leverages IB intelligence and generates business through sales campaigns and any other relevant initiative
• Manages the commercial team's commitments on the growth actions deployment and business objectives.
• Saturates the 'Go to market' by using all relevant Channels.
• Works with the Marcom for launch events.
• Leads the new offers launch process (Business case, local launch team coordination...),
• Monitors closely the performance of his (her) offers (OI, sales, GM)
• Deploythe Annual Marketing Plan with the countries/ providing feedback on existing offers and facilitating voice of customers to the Services Line of Business Offer Product Marketing
• Strong knowledge of Field Services and Secure Power Product/Solutions & Services offer
• Ensure proper visibility of pipeline and achievements thru application of BFO guidelines
• Understand local processes and tools and promotes global tools when relevant - provide feedback on improvement of tools

• Knowledge of category portfolio and value proposal to the customer
• Downstream Marketing mastery (4Ps, market segmentation and trends, marketing and pricing strategies and tactics)
• Digital offers: Experience on various business models and knowledge of launches key success factors
• Good collaboration with Regional Offer Category leaders for alignment with global strategy
• Good collaboration with Line of Business offer management & with Secure Power product Division teams
• Good collaboration with sales team and Other local team's stakeholders (as needed) for offer launch and business development

• The successful candidate should be BE/MBA or equivalent and 10-12 years of experience in product/offer marketing or technical sales experience.
• Solid marketing skills & price management
• Strong Secure Power Offer knowledge and understanding
• Consultative approach
• Strong experience with value based pricing
• Understand the country/regional requirements
• Ability to interact with Global FS/ Line of Business/ Secure Power Divison/ Central teams