Senior Manager Product Marketing Nmipl

Year    Gurgaon, Haryana, India

Job Description


Develop right market fit Product for Nissan Brand and ensure life cycle proposals
(Volume , Mix, gross profit, VME etc)

  • Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan
Life Cycle management of assigned Product line-up to ensure one product refreshment
  • Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan
Finalise M&S inputs for future products \xe2\x80\x93 Contract Database, Volume logic, Price Positioning, FMI & VME spends etc
  • Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions
Lead the launch plan of assigned products for product GTM
  • Plan, Co-ordinate with upstream on program schedule
  • Develop launch plan in coordination with Marcom, PR & other relevant functions
Develop strategy for the Product Pricing in line with Market development to ensure desired product competitiveness
  • Tracking of Price movement of competition
  • Periodic review of the same and propose price up / repositioning as per need
Define & Develop action plan to deliver Sales Volume & Profit as per target
  • Co-ordinate with all the stakeholders \xe2\x80\x93 Sales, Marketing Planning, Marcom for development and execution of plan
Product owner to cascade relevant information for sales training & PR communication
  • Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions
Responsible for Cross Car line topics related to product, feature value assessment, price value charts & business plan
  • Co-ordinate on cross-car line topics with relevant stakeholders on product, feature value, price value charts
  • Coordinate on Business plan for Product Revenue, Pricing, Program volume, Variable Marketing Expense, Contribution Profit Margin
Gurugram Haryana India

Nissan

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Job Detail

  • Job Id
    JD3218248
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gurgaon, Haryana, India
  • Education
    Not mentioned
  • Experience
    Year