Job Description

- Own entire lifecycle of all marketing campaigns, including overall strategy and design, day-to-day management, execution, analysis, and ongoing optimization

- Manage and improve performance in organic and paid search, including design and implementation of SEO and SEM optimization tactics

- Plays a major analytical role in tracking and monitoring program performance against the business's overall goals and objectives.

- You will also be responsible for weekly/monthly/annual policy and quote forecasts for all of the business's products, and evaluate scenarios for ROI performance.

- Collaborates with senior leadership in order to define strategic objectives, marketing budgets, and success metrics.

- Experience in a Performance Marketing mandate of a known consumer brand is a must.

- Perform A/B testing of key marketing materials and strategies in order to drive ongoing campaign optimization

- Should know how to scale a brand and should have managed large budgets and indirect capacity.

- Responsible for day-to-day performance marketing on Google and Manage web analytics and tag manager - Implementation and analysis,

- Should be able to create and optimize campaigns for Google Ads, Quora Ads, Adroll, and Perfect Audience.

- Analyze the traffic and achieve the goals set (Lead and conversion-based campaigns) Form Leads, Audience Targeting, and Conversion Optimization for Google Ads.

- Manage Text, Display, Video ads for all the platforms.

- Able to Re-market ads for Website visitors, Custom affinity, Intent, and Lookalike Audiences.

- Establish processes for monitoring, measurement, and optimization of performance marketing metrics that correlate to business research competition, investigate and set benchmarks, and deliver on strategies for improvement while maintaining the market leadership position.

Qualifications, Skills and Competencies :

- UG/PG in marketing or a related field

- Experience in setting up and optimizing Google AdWords campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)Working knowledge of ad serving tools

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing.