Sr. Marketing Manager
- Developing annual campaign theme & calendar for 360-degree marketing - TV, Print, Digital, BTL activations
- Creative briefs, establish timelines, direct agencies
- Creative/Design development and production for ATL, Digital media, Social media, Brand-stores, Exclusive Service Centres, New fixtures, VM elements, promotions and POSM.
- Responsible for developing and implementing creative marketing strategies along with collaterals that will make an impact, support the brand and drive sales and online/Offline traffic.
- With the help of market research manage periodic analysis of marketing efforts and campaigns.
- Preparation of the Quarterly PR plan & Media Activity calendar. Responsible for the PR support and BTL engagements with the Channel Partners.
- Manage Digital Media presence and campaigns with an effective mix of social media, digital websites and bloggers communities, content marketing, influencer and events.
- Successfully plan and execute the sponsor events, launch events and Dealer\'s/Bloggers meet.
- Developing & implementing brand guidelines and standard work processes to ensure consistency, eliminate errors and increase cross functional team collaboration and efficiency.
- Facilitate participation in the industry events, Expo, Speaker options for the top leadership
- Helping with the Branding activities for our accessories business.
- Play an active role in the acquisition and sustaining of the New brands
- Vendor finalizations for different projects Pan India and overlook daily progress.
Qualifications, Skills, Experience :
- Education Qualification: PG in Advertising (Marketing) And PR
- Experience required between 10-12 years from reputed consumer industries; CD, FMCG, Electronics etc.
- Should be a strategic thinker with an eye for execution detail.
- ATL experience and media planning and strategy.
- Ability to collaborate and coordinate across global, regional and local teams in both a service and execution capacity
- Highly developed communication and presentation skills across multiple geographies and cultures
- In both consumer and B2B marketing is required; majority in consumer segment
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