Job Description

Job Details


Position:
Senior Manager/ Manager – PR & Marketing
Job Id:
315
Department:
Admission & Marketing

Job Type:
Regular

Roles & Responsibilities-

• The PR Manager is responsible for understanding the University’s core communication models of thought leadership, student-led initiatives, institutional journeys, the role of ranking & accreditations, and is the custodian of all external communications.
• To establish a public relations program that promotes them. The PR Manager in this capacity develops and manages public relations plans and ensures that they stay aligned with the University’s overall objectives.
• In addition, the PR Manager will play a leading role in creating the University’s messaging on thought leadership platforms, which will, in time, position the business as a thought leader in the market. At this capacity, the PR Manager also ensures that product timelines, budgets, milestones, and deliverables meet the stakeholders’ needs.
• Media Relations: To lead the media outreach initiatives in the domains inclusive of pitching, handling inbound media queries, and managing relationships between the University and local, national, and international media.
• To promote the University & its executive leadership in media briefings, conferences, interviews, press releases, and articles.
• Content Creation: The PR Manager will also be responsible for developing content, storylines, and written materials and messages such as press releases, media advisories, pitches, presentations etc that are tied to the University’s brand and the PR plan framework. At this capacity, the PR Manager is also responsible for the deployment of internal communications content that increases the employees’ understanding the public relations role, activities, and media coverage functions.
• Analytics: The PR Manager is also charged with the development, maintenance, and analysis of the University’s public relations channels. He also develops, maintains, and enhances PR analytics tools, and reporting process methods. In addition to this, the PR Manager is also responsible for the analysis and redefinition of media databases when necessary for the purpose of optimizing the business’s audience reach; in essence the PR Manager conducts regular media auditing. Finally, at this capacity, the PR Manager will plan PR activities against the University’s KPI’s.
• Ms Office: The PR Manager will be expected to make regular presentations to various audiences and must, therefore, be proficient in Ms Word, PowerPoint, and Ms Excel. This is to ensure the creation of creative content for presentations; content that is not only verbally engaging but also visually captivating.

• Must have a bachelor’s degree (Master’s preferred) in Business Administration, Marketing, International Relations, Communications, Public Relations, Information Technology, English, Journalism, or any other related field. An equivalent of the same in working experience is also acceptable.
• The PR Manager will also have had vast experience working with traditional PR channels as well as key social media channels such as LinkedIn, Facebook, Twitter, and Instagram.
• In addition, a suitable candidate will have had proven successful experience working in a collaborative and cross-functional setting. The candidate will also have a proven track record of successfully executing media strategies while working in a PR position
• At least 8 years of in a similar role.
• Excellent written and verbal communication skills
• Team player, Proactive, resourceful and flexible.
• Able to work in a university environment
• Able to collate data in collaboration with multiple stakeholders across the university.