Job Description

About Stellar

Stellar is a leading data care solution provider headquartered in India, with subsidiaries in the US & Europe. Stellar is well known for its customer-centric data recovery, data erasure, mailbox conversion, and file repair software and services. Since 1993, Stellar has been innovating comprehensive data care solutions that are globally trusted for ease, effectiveness, and utility. Stellar has earned more than 3 million happy customers & Fortune 500 companies globally in 190 countries and built a strong identity around the core tenets of customer focus, trust, and product innovation. Stellar, through its skilled R&D team and proprietary tools and techniques, assures up to 100% successful data recovery in any instance of data loss. It also helps organizations attain compliance with data protection laws, by offering certified data erasure software and services for secure disposal of sensitive data. An ISO 9001:27001 certified company, Stellar is committed to helping customers meet their challenges by offering powerful, easy, and cost-effective data care solutions.

Job Summary

You are responsible for maintaining positive digital brand image of Stellar, by leading and
developing marketing & communication functions.



Marketing

The major tasks include managing Internal & External branding across all channels, tracking
online reputation, developing company & product brochures, planning and designing
advertising campaigns, managing copyright, trademarks etc.

(1.) Managing Stellar Brand across various Online Properties
\xef\x82\xb7Content creation for profiling company.
\xef\x82\xb7Ensuring consistent brand communication across channels and portals
\xef\x82\xb7Managing social properties like Facebook, LinkedIn, Twitter, etc.
posting regular content (news, events, releases, etc), increase
engagement and brand interest.
\xef\x82\xb7Daily & real time checking social media for any customer feedback,
complaints or comment and getting the same resolved.

(2.) Maintaining Stellar\xe2\x80\x99s Brand
\xef\x82\xb7Creating branding guideline document & updating it.
\xef\x82\xb7Ensuring consistency in usage of Stellar\xe2\x80\x99s brand across channels, media
properties.
\xef\x82\xb7Auditing and fixing gaps if any on monthly, quarterly and yearly basis.

(3.) Collaterals Design and Production
\xef\x82\xb7Preparing the \xe2\x80\x98Yearly Calendar\xe2\x80\x99 for all the marketing activities w.r.t
collaterals design and updation
\xef\x82\xb7Preparing the \xe2\x80\x98Task sheet\xe2\x80\x99 for the Quarter in line with marketing needs
\xef\x82\xb7Designing the various Collaterals Brochures, Posters, Flyers, Banners,
Newsletter etc using internal resources or an agency within timelines.
\xef\x82\xb7Creating content for various collaterals through content team & getting
it approved by the head.
\xef\x82\xb7Preparing Pitch presentations for Sales Team.

(4.) Video Production
\xef\x82\xb7Identifying, Negotiating and Finalizing the vendor for video production
\xef\x82\xb7Writing/Reviewing script for the Video to be prepared for various
products
\xef\x82\xb7Co-ordinating with the Video vendor at various stages like script,
voiceover, artist, editing to get the desired video prepared.
\xef\x82\xb7Proof checking and taking the final approval from the head.

(5.) Award Nomination
\xef\x82\xb7Identifying different prestigious platforms where Stellar award
nomination can be filed that can add to goodwill of the company.
\xef\x82\xb7Applying for technology awards for Stellar.

(6.) Planning & Execution of Advertising Campaigns
\xef\x82\xb7Identifying new advertising opportunities at competitive rates, cross
branding to promote Stellar as a brand.
\xef\x82\xb7Social Media advertising management.
\xef\x82\xb7Other Online Advertising Campaigns with various marquee global
publications.

(7.) Events & Tradeshows
\xef\x82\xb7Identifying & Booking various Trade shows to showcase Stellar product
& services worldwide
\xef\x82\xb7Designing and fabricating the booth along with collaterals within
timelines.
\xef\x82\xb7Pre and Post event communication with Customers (invitation, thank
you, special offers)
\xef\x82\xb7Getting the Event Landing Page designed from the web team

(8.) Trademark Filing and Monitoring
\xef\x82\xb7Identifying the best trademark filing agency & Filing fresh Trademark
application as per management instructions.
\xef\x82\xb7Tracking of Trademark applications already filled.
\xef\x82\xb7Managing all trademark documentation.
\xef\x82\xb7Tracking any parties infringing on trademark.

(9.) Vendor Management
\xef\x82\xb7Identifying and finalizing the vendors & agencies for various marketing
needs.

Communication
Leading, Supervising and monitoring PR and communication activities including top press coverage, product reviews, publishing of featured articles, opinions, stories and building media relations.

1. Press Release Dissemination and Coverage

a. Preparing Press Release Calendar and ensuring timely release and maximum coverage.
b. Regularly maintaining the media database for technology, computer software & other relevant verticals for release & product review purposes.
c. Prepare the press release for respective products as per release calendar and securing internal approval from the business head. Uploading the press release on the releases section on websites.
d. Working with media wire service or a PR Agency for news dissemination in target markets. Additional dissemination of press releases to the internal list of journalists & editors available and via various social media handles.
e. Tracking coverage of the release issued.
f. Building relations with most influential and effective blogs, media websites, newspapers, magazines, TV channels, radio worldwide.
g. Preparing important Press Release coverage dossier in digital and/or printed form monthly and ensuring distribution to employees.

2. Media Kit

a. Preparing Media Kit comprising of collaterals, product presentations, reviewers guide and video using Internal or External resources.

3. Product Ratings

a. Compiling global database of software review media sites & editors for top products and markets.
b. Maintaining active communication with review editors (through mail, chat or phone) for getting Stellar products reviewed.
c. Informing the IB team of the reviews along with Stellar team through newsletter.
d. Ensuring that good review stamps are used well on our sites and collaterals.

4. Online Reputation Management

a. Checking various consumer review, community and social media sites for negative customer feedback and forwarding the same to relevant person and ensuring the same gets resolved

Stellar Information Technology