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SENIOR MANAGER DATA SCIENCE AND SOLUTIONS

senior manager data science and solutions

Area: EM (Emerging Markets) | Global Sales

Department: e-commerce

Direct Reporting Line: Senior Director, eCommerce planning and Analytics, EM

Indirect/secondary reporting line: VP, EM e-com

Subsidiary/country: EM Hub

Location: India

GSMS Grade: M3

Number of Personnel Managed: - (Externals)

Cost Center/Budget and/or Revenue Responsibility: EM

Purpose & Overall Relevance for the Organization:

Driving Digital Data Science and Data Solutions capabilities at adidas e-commerce, you are responsible delivering cutting-edge Analytical services to stakeholders, enabling them to make fact-based decisions. Based on internal & external data sources, you manage the creation and generation of tools and models, data capabilities, optimizations and insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy, and ultimately drive conversions and sales. In collaboration with your team, you drive and execute EM Digital Analytics strategy and services across EM e-com markets focusing on Data Science, Data Automation and Data projects in the domain of e-com Digital Analytics.

Key Responsibilities:

Digital Data Science:

• Own and drive the overall EM e-com Digital Data Science capabilities in terms of Data availability, Data solutions, Data automation and advanced analytics Data projects for the full ecosystem (Website, Apps and Digital Platforms / eMarketplaces).
• Lead assigned projects (Global or Local) in areas such as Data Science (e.g. Project Decima), analytics implementation, database integration, marketing attribution, qualitative data, etc.
• Maintain and optimize advanced analytics tools/reporting framework within EM e-com so that every decision maker has access to the information needed in the way they want it - dashboards, visualization tools, reports etc.
• Provide support and ownership Data Visualization, advanced BI capabilties and toolsets, Dashboarding for all team.
• Be the main Main PoC and enabler for e-com data and collaboration Data Foundation-Integration Projects collaborating with the DNA (Data&Analytics team) for e-com requirements & implementations rollout.
• Build Data Automation and Data validation capabilities to ensure data flows are optimize and manual intervention is reduced
• Drive Data capabilities building through application of the full set of advanced analysis methodologies to optimize data analysis. This includes framing of business needs, data and KPIs exploration and benchmarking as well as descriptive, predictive and prescriptive modeling.
• Manage demand for insights and delivery of analytics services. Oversee the collection, tracking, mining and analysis of data and the generation of fact-based insights. Support digital product to increase reach, engagement, buy and advocacy and inform strategy.
• Lead and manage a comprehensive and advanced analytics that improves data capabilities of the Digital Analytics team, Buying & Trading team or other e-com teams.
• Implement analytics tools/reporting framework within e-commerce to facilitate every decision maker access to the information needed in the shape needed - dashboards, visualization tools, reports etc.
• Ensure tools and systems daily routines & activities, refresh, updates and scheduling.
• Support deep-dives, ad-hoc analysis and contextual dashboards with relevant platforms and channels.
• Develop and maintain a strong stakeholder network with high level of trust that facilitates action- ability of insights.
• Lead and manage the relationship with analytics vendors to ensure that the needs of the analytics team are met and advanced data capabilities are rollout.
• Lead the continuous development of the analytics practice in scope, including service portfolio evolution and constant screening of the ecosystem for new models, capabilities, partners or solutions.
• Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.
• Maintain quality, set good development practices, and define standards that keep the focus on the right things.

Key Relationships:

• EM Hub e-com team
• EM Function teams (Finance, DNA, Brand, Sales, SCM\xe2\x80\xa6)
• Country-Clusters (C/C) e-commerce teams
• Country-Clusters (C/C) market teams & group functions
• Global Digital teams
• Global BI & Analytics teams
• External vendors

Requisite Education and Experience / Minimum Qualifications:

• Degree with focus in Economics, Math, Data Science or related field preferred, or equivalent combination of education and experience
• Minimum 5-8 years of experience working in digital Analytics, data Analytics, demand forecasting & planning, data Science or equivalent experience
• Experience in e-commerce environment
• Experience in or familiarity with analytics platforms, especially in their integration or deriving insights requiring multiple sources
• Industry: Ideally in apparel/fashion/footwear/technology

Knowledge & Soft Skills:

• Broad understanding and passion for Digital and e-com
• Understanding of multi-platform e-commerce
• Deep knowledge of Digital and e-com analytics
• Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
• Excellent communication & negotiation skills, comfortable presenting complex topics to technical and non-technical audience both in person and remotely at various organizational levels
• A passion for designing and creating new data capabilities, tools, and frameworks. Interest in \xe2\x80\x9cback-of-house\xe2\x80\x9d development of analytics capabilities. Devotion to accuracy, reliability, rigor, and user-focused design.
• Meticulous, high attention to details
• Creative and energetic team player who has a passion for delivering analytics, data, insights to drive outcomes for quantifiable improvements in business results and consumer satisfaction.
• Outspoken and Confident
• People management skills are a plus
• Broad understanding of and passion for the sports and fashion/entertainment industry

Hard Skills:

• Highly Advanced experience in Data Science, Data solutions, Data Automation
• Advanced experience in Digital Analytics, BI, Financial, Digital tools
• Hands-on experience with analytics, statistics, data visualization, and analytics tools and disciplines
• Experience with process design and process improvements, automation, etc.
• Proven project management skills, including the ability to lead projects or work on several projects simultaneously
• Proficient in one or more querying languages
• Big plus would be considered:

• Experience in forecasting and predictive models
• Advanced experience with Analytics Blending & Visualization Tools (PowerBI, Tableau, MicroStrategy, Alteryx, SQL\xe2\x80\xa6)
• Advanced experience with traffic analytics tools, marketing & media KPIs and ROI
• Advanced experience with reporting and digital marketing tools (GA 360, doubleclick, Adobe Analytics, SCV, propensity modelling etc).
• Advanced experience Experience with Web Analytics and Native app (iOS/Android) analytics (Adobe Analytics, Google Analytics, Webtrends, Wetrekk, Amplitude, AppsFlyer, FireBase\xe2\x80\xa6).
• Experience with Voice of the Customer tool (Martitz CX, Medallia, Qualtrics)
• Experience with Advanced Analytics Tools/ language (R, Python, SQL,etc\xe2\x80\xa6)
• Customer Experience Measurement (Tealeaf CEM, Clicktale, QM, Crazyegg)
• Experience in relevant digital disciplines (e-com, Social, online communities, loyalty programs, CRM, SEO/SEM)
• Experience with AB and Multi-variate testing tools preferred (e.g. Optimizely, VWO, Test & Target)
• Experience in working with data science and engineering teams
• Fluent English both verbally and written

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: SENIOR MANAGER DATA SCIENCE AND SOLUTIONS

Brand: adidas

Location: Gurgaon

TEAM: Digital

State: HR

Country/Region: IN

Contract Type: Full time

Number: 505077

Date: Feb 23, 2024

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