Job Description

A. Job Purpose

• To lead and inspire a team of copywriters, bringing a mix of marketing expertise and business understanding to elevate Air India's brand image through compelling copy and strategic content initiatives

B. Key Accountabilities
Creative Functions

• Work closely with marketing and social media team across briefs, brainstorming, workflow, and delivery to deadline

• Create campaign solutions in fast-paced, high energy, deadline-driven environment in sync with the content calendar

• Liaise with other departments and key stakeholders to deliver content/copy work

• Lead Air India's creative team to develop effective creative campaigns and produce creative work

• Manage copy & content team resources, operations and oversee creative standards for inhouse work

• Produce copy for digital, print, events, SEO, CLM,

• Stay on top of the content, digital and video trends and maintain best practices

• Distill abstract business concepts and business needs into refined, elegant creative solutions

• Responsible for the creative vision and the standard of output across team members who work under them

• Pitch ideas confidently and present creative vision clearly to internal clients, as well as communicate in the same manner to members of the creative team

• Ensure that all the organizations' creative output/visuals are consistent with the overall brand and follow Brand Idenity

• Evaluate trends, assessing new data, and staying au-courant with the latest marketing techniques

• Assist internal stakeholders in resolving issues by responding to questions in a timely and professional manner

• Create and implement tailored marketing plans based on individual team requirements

• Direct brainstorming meetings and creative sessions

• Shape brand standards and create procedures to ensure all output are brand appropriate

• Develop exceptional and well-crafted copy that meet clients' requirements (repetition - already above - can combine)

• Supervise the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets (repetition - already above - can combine)

Team Management and Development

• Manage the copy team's operations and resources, setting high creative standards and fostering an environment of innovation and excellence.

• Mentor and develop team members, providing clear direction and support for their professional growth.

• Foster a collaborative and creative work environment, encouraging innovative ideas and continuous improvement.

• Coordinate and prioritize work assignments, ensuring timely and high-quality deliverables.

E. Educational and Experience Requirements
Minimum Education requirements o Bachelor's degree in art, graphic design, marketing, communications, journalism, and other relevant fields

• Masters Preferred

Experience Minimum Desired

• A minimum of 8 years' digital experience, particularly with, but not limited to web, social, and emerging technologies o 10+ years' digital experience, particularly with, but not limited to web, social, and emerging technologies

• Experience working with top creative/advertising agencies

• Experience in airlines creative/content is an advantage