Job Description

Position Summary with Job Responsibilities

Position Description Format
Position Name Business Partner - Communications (CV) Position level Level 5
DEM position name Business Partner - Communications (CV) DEM position level Level 4
FEM position name Business Partner - Communications (CV) FEM position level Level 4
Purpose of the position / Position Summary
This position will be responsible for partnering the business to implement holistic communication solutions to business via earned, owned and shared media (non-paid/non-commercial) to optimise opportunities & address challenges while engaging with external and internal audiences:
a)Comprehensively support and address all communication requirements of the business while working with the Business Head and other senior leaders in coordination with Business Partner - Communications (CV)
b)Act as the secondary SPOC interphase and coordinator for the business in engaging with media and influencers across mediums and formats (print, electronic & digital) on the company\'s businesses and products
c)Conceiving, organizing and implementing plans and activities for desired perception building of the company, business and its brands
d)Developing, updating and timely disseminating all relevant collateral and maintaining an updated bank of the same to facilitate such perception building
e)For addressing all day-to-day routine queries about the company and the CV business to build reputation and effective media presence for TML, in line with company guidelines and policies
Dimensions of the position
NA
Personal Profile
Education Graduation & Post Graduation in Management /Journalism/ Mass communications/ Communications Management/ Media and Advertising/ Marketing /
Skills Media Industry, Automobile Industry, Current trends/ technology in Media/ Mass communication, Content creation, Branding, Digital
Relevant Experience : 7 years in PR / Corp Comm / Media

Indicative KPIs
\xef\x82\xa7Minimum 80% dissemination of key messages
\xef\x82\xa7Minimum 75% exposure in relevant CAT A media
\xef\x82\xa7Podium finish in terms of SOV for each BU and overall
\xef\x82\xa7Consistently grow share of reportage in earned media from digital media and regional media

Education

Work Experience

Job Responsibility
S.N. Job Responsibility
1Contribution to planning
\xef\x82\xa7Support the agreed thought leadership and advocacy for business plan with smart execution
\xef\x82\xa7Plan and implement, guide spokespersons and engage with brand custodians for positive perception to be built
\xef\x82\xa7Creating and managing appropriate communications calendar for sustained coverage of brand, product and business achievements
\xef\x82\xa7Engage with relevant agencies and team members to develop holistic plans to drive the desired narrative
\xef\x82\xa7Regular monitoring and analysis of reportage on the company and the industry, capture emerging trends and biases, and suggest appropriate actions for the company\'s businesses and products to capitalize on trends and correct biases
\xef\x82\xa7Track the public presence of key media and influencers visits for learning and insights
2Key actions and decisions (Long term and Short term)
\xef\x82\xa7Support internal clients as well as partner agencies to optimize results
\xef\x82\xa7Support Business Partner - Communications (CV) and Head-Corp Comm in strategic communication and reputation management initiatives
\xef\x82\xa7Draft appropriate briefing content for press kits or any other media and influencer engagement including draft press releases, FAQ\'s, detailed briefing books etc.
\xef\x82\xa7Recommend appropriate Communication tools to break news and amplify/sustain desired messaging
\xef\x82\xa7Organize necessary physical/virtual events for engaging with media & influencers - press conference, round tables, product test drives or experiences etc.
\xef\x82\xa7Ensure reguar updates received from agencies monitoring media and its analysis
\xef\x82\xa7Maintain an updated database of all relevant journalists and influencers nationwide with emphasis on cities with Tata Motors presence and important markets
\xef\x82\xa7Ensure all business related information is updated on Media Centre on corporate website
3Scope of improvement opportunities
\xef\x82\xa7Focus on making communication smarter, relevant and simple
\xef\x82\xa7Demonstrate innovation in ideation and execution
\xef\x82\xa7Encourage adoption and adaption of new communication tools to engage audiences and drive messaging
\xef\x82\xa7Diligent targeting and prioritization to maximize impact
\xef\x82\xa7Build repertoire of new, emerging skill sets for self

Tata Motors Leadership Competencies

Customer Centricity - Anticipating, understanding and focusing efforts on meeting the customer (stakeholders) needs or expectations

Developing Self and Others - Recognizing continuous development is essential for success and taking steps to develop self and helping others to excel

Driving Execution - Translating strategy into action and execution

Leading by Example - Encouraging and following ethical standards

Leading Change - Recognizing the need for change, initiating and adapting to change

Motivating Self and Others - Inspiring teams and individuals

Functional Competencies

Tags

Tata Motors