Job Description

Job Summary: About the Role: This is a revenue generation role where the incumbent will be responsible to sell our adver tising solutions to media agencies and marketeers for Asianet. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions. Context: Asianet is the No 1 Malayalam entertainment channel. It has been the most watched channel among the Malayalis for more than a decade. Asianet Movies is the No 1 Malayalam movie channel which is Kerala\'s biggest theater. et Plus is our second entertainment channel under Asianet network with array of programs like fiction, non fiction and movies. Key Responsibilities: Strategic / Policy related KRAs . Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness . Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization . Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential . Demonstrate thought partnership through a Comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrics etc. . Build a strategy to derive maximum revenue for your accounts Operational / Process / Technology related KRAs . Create, negotiate and close deals that maximize price/market share and deliver on the client\'s and agency\'s marketing objectives and expectations. . Map competition (Sales strategy/Programs/Clients) and use market intelligence to de velop strategies to maximize market share . Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns . Act as an \'Account Manager\' rather than a \'Seller\' by providing dedicated account management to develop and nurture strong long-term relationships with key accounts. . Business development to identify new clients Financial Accountability / Com mercial Impact . Accurate monthly revenue projections . Meet or exceed monthly/quarterly/annual quotas . Achievement of CPRP benchmarks and high market share . Additional revenue sources through non FCT avenues - Brand Solutions . Continuously strive to identify opportunities to maximize revenue opportunities Performance Measures: . Monthly / Quarterly / Annual Revenue . Price / yield . Client Count (Effective coverage) . Accuracy of projections and productivity Qualifications : . MBA degree holder with 5+ years of sales experience Personal Attributes: . Business acumen . Networking and relationship building . Collaboration . Learning agility . Analytical thinking . Result orientation About Disney Star : Star India has defined the Indian media landscape for more than 30 years, and is the country\'s leading media conglomerate, reaching more than 750 million viewers a month on TV across India and over 100 other countries. Disney Star\'s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is the leading sports network with 14+ channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar India\'s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV shows and movies in eight languages, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Star Studios. Star Studios is responsible for the marketing and distribution of its Hollywood slate in the country.

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