Job Posting Title: Senior Executive - Advertising Sales, Star Jalsha & Star KiranReq ID: 10087277:About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Jalsha, Jalsha Movies and Star Kiran. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.Context:Star Jalsha is one of the leading channels in Bengali language general entertainment. Inspiring millions in Bengal by telling progressive stories and creating iconic characters. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.Key Responsibilities:Strategic / Policy related KRAsDevelop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectivenessDevelop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organizationNetwork, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potentialDemonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.Build a strategy to derive maximum revenue for your accountsOperational / Process / Technology related KRAsCreate, negotiate, and close deals that maximize price/market share and deliver on the client\xe2\x80\x99s and agency\xe2\x80\x99s marketing objectives and expectations.Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market shareDeliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaignsAct as an \xe2\x80\x98Account Manager\xe2\x80\x99 rather than a \xe2\x80\x98Seller\xe2\x80\x99 by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.Business development to identify new clientsFinancial Accountability / Commercial ImpactAccurate monthly revenue projectionsMeet or exceed monthly/quarterly/annual targetsAchievement of CPRP benchmarks and high market shareContinuously identify opportunities for additional revenue sources through non FCT avenues \xe2\x80\x93 Brand SolutionsContinuously strive to identify opportunities to maximise revenue opportunitiesPerformance Measures:Monthly / Quarterly / Annual RevenuePrice / yieldClient Count (Effective coverage)Accuracy of projections and productivityQualifications:
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