Job Description

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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert\xc3\x97Select how often (in days) to receive an alert:StartPlease wait...Senior Director adidas BrandPurpose & Overall Relevance for the Organization:Be the ambassador of Brand Leadership in India and drive the goal to be the best sports brand in the world by inspiring and guiding the organization to adopt brand led processes, a consumer centric mind-set and the behaviour of One Team-One Brand-One Plan.Drive the strategy for strengthening Brand Advocacy through effective range management, marketing activation and retail activation to improve consumer experience at all points-of-sale (Retail, Franchise, e-commerce, Wholesale) and drive Net Promoter Score.Key Responsibilities:

• Inspire the organization to become faster, more agile and consumer obsessed.
• Drive the strategy for strengthening Brand Advocacy through effective range management, marketing activation and retail activation to improve consumer experience at all points-of-sale (Retail, Franchise, e-commerce, Wholesale) and drive Net Promoter Score.

• Sharpen the Brand\'s positioning/perception & build local relevance, while strengthening its connection to athletes, consumers, ambassadors, and other sports stakeholders.
• Provide a clear vision and direction to brand team, measuring and effectively performance managing team against MYBEST objectives and department Key Performance Indicators
• Drive India\'s Strategic Business Plan to ensure alignment between concept-to-consumer strategies and financial targets.
• Drive implementation of concept-to-consumer plans by Business Unit, including account plans by Category.
• Manage the range selection process based on Emerging Markets recommended range/ packages in coordination with the Emerging Markets Business Unit leads and lead range segmentation and support channel segmentation initiatives in partnership with the channel teams.
• Drive performance marketing for own eCom channel
• Planning, execution & monitoring of the Annual Marketing Budget as per global & local campaign/activation calendar
• Lead & manage the multi-channel visual merchandizing teams
• Provide timely and comprehensive market input (consumers, competitors, channels, pricing\xe2\x80\xa6) to Emerging Markets Business Unit and Concept-to-Consumer teams to support development of the Emerging Markets Business Unit strategy incl. Brand Collection and EMMR range, key concepts, and activation calendar.
• Work closely with Emerging Markets teams (Concept-to-Consumer, Marketing Operations, Business Units. Brand Activation, BI) to develop and implement Go to Market calendar, execute seasonal brand activation calendar & deliver timely reports

• Establish a high-performance culture and drive employee engagement, leading by example.

KPIs

• Brand KPI\'s : Momentum, NPS, SPI
• Sales: Net Sales, Growth, Category growth
• Margin: Go in Margin, Net Margin
• Full Price Sell Through
• Market Share
• Market Direct Brand Contribution vs Plan
• Efficient use of MWB for brand activation (Marketing ROI)

Key Relationships:

• India: All channel heads & function heads
• Media agencies, athletes & brand ambassadors
• Key Emerging Markets teams - Business Units, Brand Activation, Concept-to-Consumer, Marketing Operations, Business Intelligence
• Marketing Directors from other Emerging Markets Countries
• All relevant project teams
• Global Operations team

Knowledge, Skills and Abilities:

• Passion for sports and leadership
• Ability to develop and implement strategy
• Strong Business understanding and Commercial acumen

• Relationship Management with brand ambassadors & athletes

• Strong presentation/communication, negotiation and influencing skills
• Consumer-focused with an excellent ability to balance brand and commercial aspects and build channel specific Go to Market solutions
• Advanced cross functional marketing knowledge and strong understanding of Retail, e-commerce and Wholesale channels in sporting goods, fashion or other youth culture brands
• Exposure to merchandising approach including assortment planning, Full Price Sell Through, Open to Buy, launch and exit calendars, rate of sales, and to Visual Merchandising planning & execution
• Expert understanding of Indian market\'s consumers, accounts, economic environment, and commercial needs.

Requisite Education and Experience / Minimum Qualifications:

• 15+ years of functional experience in merchandising/product, marketing, sales/retail/digital required, ideally in sporting goods, fashion or Consumer Goods industries
• Minimum of 5-7 years leadership experience
• MBA in Marketing from a top college
• Fluency in English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Senior Director adidas BrandBrand: adidasLocation: GurgaonTEAM: Marketing & CommunicationsState: HRCountry/Region: INContract Type: Full timeNumber: 504544Date: Apr 3, 2024Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. \xc2\xa9 2020 adidas. All Rights Reserved.

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