Job Description

Description Position at EssenceMediaCom Senior Director - Performance EssenceMediacom, Gurgaon Overview of job EssenceMediaCom is looking for a Performance Media lead for the Performance Marketing Function for adidas Emerging Markets. Reporting of the role This role reports to the EssenceMediaCom Emerging Markets Regional Strategy Director based in South Africa. 3 best things about the job: A role that is critical to the success of the adidas Emerging Markets (EM) Hub. You will oversee Performance Marketing across 6 major adidas markets across India, the Middle East and Africa. You will work on one of the most exciting and performance-driven brands in the World on high impact campaigns at the bleeding edge of brand and performance marketing. You will be joining one of the highest performing and diverse teams in the group. Measures of success - In three months, you would have: Established a relationship with the EM Hub Team, Performance Leads across Emerging Markets, Global MCM Performance Leads and adidas Emerging Markets Team. Familiarize yourself with adidas\' Performance Marketing operating model and local nuances. Understand the broader adidas culture Lead weekly and Monthly EM Performance meetings In six months, you would have: Become the go-to person for Emerging Markets Hub Performance Marketing Strategy. Lead Performance QBRs Manage your Performance Marketing team across all clusters to drive results. Offer proactive suggestions on process improvements opportunities In 12 months, you would have: Contributed significantly to the transformation of the Performance Marketing Function across EM clusters and countries. Delivered Performance Marketing Thought Leadership Responsibilities of the role: Advisory and facilitation support on Performance Marketing to all Emerging Market Local Mediacom Teams Work with Global MCM teams to understand performance and innovative solutions that can be adapted for EM Thought Leadership on Performance Topics over and above MCM Global Guidance Quarterly Business Reviews - Performance Marketing Sharing best practices across EM clusters and use these insights to optimize monthly using the performance dashboard Campaign Structure & Budgeting across EM Clusters E-Comm Performance Media Investment Priorities Key Commercial Moments from a Performance Marketing perspective Adhere to partner platform ECOM best practice Consult on Headroom Analysis Facilitate, guide and support the implementation of best practice and performance optimization of performance media What you will need: Strong Performance Marketing expertise across Search, Display, Programmatic, Social and App acquisition. Strong Analytics and Measurement expertise. Executive presence: ability to inspire your team, colleagues and client through functional expertise, active listening, and assertiveness. Cross-cultural Management experience. You will need to be comfortable functioning in a matrix-organization with Performance Leads in different geographies reporting to you. Experience working in a global agency network will be highly valued More about EssenceMediacom We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients\' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability. EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our \'new power\' where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world. About India: 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there\'s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. EssenceMediaCom

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