Job Description

Position: Senior Digital Marketing Executive

Location: Karve Road Pune

Job Type: Full-Time

Salary: 25k to 35k

Age Criteria - 20 to 30 years, Experience - 2 years to 3 years

Key Responsibilities:

Plan, strategise, and execute SEO, SEM, SMM, and email marketing campaigns. Optimise paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) for maximum ROI. Manage and grow social media presence across platforms through strategic content and engagement. Perform advanced SEO activities like backlinking, technical SEO audits, and competitor analysis. Create and manage complex automation processes using tools like Make.com and n8n (highly preferred). Conduct A/B testing for email campaigns, landing pages, and ads. Analyse and report on campaign performance, providing actionable insights and strategies for improvement. Mentor junior team members and coordinate with design, content, and tech teams. Stay updated with the latest trends, tools, and best practices in digital marketing and automation.
Tools and Technology Skills

Google Analytics, Google Ads, Meta Ads Manager (Facebook/Instagram), SEMrush, HubSpot (Marketing Hub), Email Tools, Canva / Adobe Photoshop, WordPress / CMS Platforms, Microsoft Excel (Analytics & Reporting)
Soft Skills

Communication Skills, Strategic Thinking, Team Leadership, Analytical Thinking, Creativity, Time Management, Problem Solving, Collaboration, Adaptability, Attention to Detail
Domain Skills

SEO (On-page & Off-page), SEM / Paid Campaigns, Social Media Strategy, Email Marketing & Automation, Conversion Rate Optimization, Web Analytics & Reporting, Content Marketing, Digital Campaign Management, E-commerce Marketing
Preferred Qualification

Bachelor's degree in Marketing, Digital Media, Communications, or related field (Master's preferred) 2-3 years of hands-on experience in digital marketing roles Strong portfolio demonstrating successful digital campaigns, SEO improvements, or lead generation growth
Apply Now : btwgroup.co/careers

Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Schedule:

Day shift
Work Location: In person