Job Description

Rentokil PCI is the leading pest control service provider in India. A Rentokil Initial brand, Rentokil PCI was formed in 2017 through a joint venture (JV) between Pest Control India, the number one pest control company in India, and Rentokil, the world\xe2\x80\x99s leading pest control brand. Rentokil PCI aims to set new standards for customer service having operations across 300 locations in India.

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Requirements

POSITION RESPONSIBILITIES :-

The incumbent is responsible to assist the Digital Marketing Lead on various priorities related to Website maintenance and optimization, Digital Campaigns, Social Media Marketing, Email Campaigns

Responsibilities: * Website development and maintenance

• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update websites.
• Improve user experience on website platforms
• Evaluate emerging tools and technologies on SEO.
• Understand and evaluate the customer journey on Organic and create path-breaking optimization to achieve the goals set.
• Manage local SEO and business listings of branches on local directories.
• Plan, execute, and share all SEO, Marketing database and Email activities for the brand\'s business.
• Measure and report performance of all SEO activities, marketing database and email campaigns.
• Conducting keyword research using dedicated software, and generating new keyword ideas.
• Digital Campaigns

• Assist in the formulation of strategies to build a lasting digital connection with consumers and stakeholders.
• Plan and monitor the ongoing company presence on social media platforms.
• Launch optimised online adverts through Google Adwords, Facebook, Instagram etc.
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Prepare online newsletters and promotional emails and organise their distribution through various channels - (Hubspot)
• Maintain partnerships with media agencies and vendors.
• Analytics - Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

GENERAL DUTIES & RESPONSIBILITIES

• Support the Digital Marketing Lead across all his responsibilities
• Maintaining the websites for Indian subcontinent countries - India, Pakistan etc.
• SEO for Indian subcontinent websites
• Running Social Media campaigns to build brand awareness and generate leads
• Analyse the effectiveness of various digital campaigns

CORE COMPETENCIES

• Excellent written and verbal communication skills
• Excellent Presentation skills
• Analytical skills
• Proficient in excel
• Basic knowledge of digital marketing concepts - SEO, E-commerce, Website content
• Ability to collaborate effectively across multi-functional teams.
• Quick learner
• Ability to manage multiple priorities
• Agency and vendor management
• Must be a self-starter and idea driven.
• Detailed oriented and Data driven.

EDUCATIONAL / OTHER REQUIREMENTS

• Graduate in Digital Marketing or equivalent.
• 4-6 years of experience in Digital Marketing.
• Must have prior experience on SEMRush and SEO monitoring tools.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Must have prior experience on Wordpress, Magnolia or any customised backend content management system.
• Must have worked with Google Analytics and GA4.

Benefits

Attractive Base Salary

Hybrid Model (3 Days WFO & 2 Days WFH)

Group Mediclaim Insurance Policy

Travel Reimbursement

Equal Opportunities

Rentokil Initial believes in supporting all employees to provide equal opportunities and avoid discrimination. We also place emphasis on workplace diversity which means that we are serious about creating an inclusive environment that accepts each individual\'s differences, embraces their strengths and provides opportunities for all colleagues to achieve their full potential.

Rentokil Initial