Job Description

- Senior CRM Analyst

System Soft Technologies is a leading technology company that provides innovative technical solutions and consulting services to enhance innovation, business value, and competitiveness. For over 20 years, our focus on becoming a trusted partner to each client has allowed us to become a $170MM+ company with a pool of over 1300 associates who cover the full spectrum of IT expertise. We are distinguished by our ability to anticipate the unique needs of our clients and deliver a level of quality that far exceeds their expectations.

Why System Soft Technologies?

At System Soft Technologies, we are a family unit powered by diversity, inclusion, transparency, respect, integrity and passion for our clients and our people. Our business growth depends on your professional development, as we collaborate, share ideas and innovation, and invest in our future. By forging a meaningful partnership with our people, we come together with the same purpose, exceeding our goals. This keeps us nimble, ahead of the competition, and on top of our industry. Our continued success begins with you.

Job Summary:

We're looking for an outstanding Sr. CRM Analyst to join our Marketing Analytics team. Develop and perform deep customer analytics and data mining to support Customer Relationship Management (CRM) and other business needs. Create standard and ad-hoc analyses to answer business questions and provide actionable insights. Respond with accuracy and urgency to solve business needs. In addition, the Sr. CRM Analyst will identify customer trends and needs, understand how to differentiate our customers, present recommendations in a crystal-clear manner and partner cross functionally to develop new ways of speaking to customers in a highly relevant way.

Responsibilities:

• Provide internal business partners with accurate and pertinent customer insights and dashboards that enhances and guides effective decision making
• Manage and execute the process of design and delivery of CRM analytics projects for CRM and other departments across the organization:

• Develop customer segment-based metrics, goals and measurement as for customer lifecycle marketing programs
• Design and conduct testing recommendation to measure impact of CRM and marketing programs
• Create and manage standard post-campaign analysis reports/insights, custom store level reports and dashboards
• Measure and report on business productivity measures, including customer file growth by segment, acquisition rates for new customers, and retention rates
• Identify opportunities to automate analytics to streamline the process and delivery of analytics, insights and/or model scores. Identify opportunities to improve analytical approaches and tools
• Translate raw data into presentable and easily understandable findings for the various cross functional teams.
• Develop and report easily consumable, visualized dashboards of customer metrics for key stakeholders and executives with actionable insight call-outs
• Identify and communicate specific database trends, issues, targets and opportunities using analytics
• Perform ad-hoc customer analytics to answer business questions and produce data-driven stories that reveal key insights into consumer behavior
• Works closely with the IT team and outside technology companies to enhance CRM database and troubleshoot problems.
• When needed, support the CRM Campaign Manager by generating CRM campaigns (e.g. segmentation, lists, etc) and post campaign analysis in support of various marketing and other CRM initiatives.
• Work with CRM Campaign Manager and CRM team to design and implement CRM tests and control group strategies (campaign and seasonal). Provide ongoing reporting and insights.
• Support the preparation of analytics for periodic business (monthly and quarterly) reviews to executives and vendors
• Maintain in an active role in CRM database management, customer data capture and any related project. When necessary, provide data extract support between vendors and SST IT
• Support market research activities and surveys: list selection and segmentation, file extracts etc. using tools outside of the marketing campaign tool

Qualifications:

• Bachelor's degree in Computer Science/B.E. or equivalent
• 5+ years' experience in marketing and customer data analysis. E-mail marketing, direct mail marketing or related analytical field strongly preferred.
• Strong analytical skills and excellent problem-solving ability with business and marketing acumen, and business mind.
• Strong knowledge of SQL. Strongly prefer working knowledge of Python, R or other programming/query languages
• Experience with statistical testing and predictive modeling skills strongly a plus.
• Able to translate complex data into action by clearly and cogently communicating the implications of analyses from peers up to senior management.
• Able to frame complicated questions and work with large data sets to distill clear and actionable findings.
• Self- Starter. Discipline and flexible to meet deadlines in a fast paced environment.
• Very organized with meticulous attention to detail. Able to multitask.
• Detail and results oriented.
• Excellent Excel skills and the ability to translate the information into insights for presentation

Proven experience using analytics to drive business results

System Soft Technologies is a proud equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, sexual orientation, or any other characteristic protected by law.

We are committed to the full inclusion of all qualified individuals. If you are an individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting us at talent.acquisition@sstech.us.

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