Job Description

ABOUT UNILEVER:

Be part of the world\xe2\x80\x99s most successful, purpose-led business. Work with brands that are well-loved around the world, and that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow, and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good, and get more out of life\xe2\x80\x93giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you\xe2\x80\x99ll be surrounded by inspiring leaders and supportive peers. Among them, you\xe2\x80\x99ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we\xe2\x80\x99ll work to help you become a better you.

BACKGROUND:

Digital is changing everything about how consumer goods companies go to market. At Unilever, we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s, and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres (PDC) \xe2\x80\x93 delivering powerful game-changing insights and facilitating one billion relationships with consumers. We need to blend social data with consumer contact center data with CRM data search data ratings & reviews data and so much more. We need people with a passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

ABOUT THE ROLE:

The PDC Insights Analyst will be part of the South Asia PDC team, and will be responsible for analyzing a wide range of data to help inform marketing, brand, and business strategies They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category or market. They will be comfortable using a wide range of analytical tools to help with their analysis and be familiar with both digital data such as social, search, reviews, and web analytics right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on PDC projects. As such they need to be comfortable working on their analytics projects and also be able to work with specialist experts on larger, more complex briefs.

RESPONSIBILITIES:

Primary Responsibilities

• Translate internal briefs into analytical projects (including refining the initial brief and asking the \xe2\x80\x98right questions, working through potential hypotheses, and storyboarding the output)
• Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of social media and business data
• Building and testing basic queries on in-house social media and search data tools
• Building and maintaining dashboards for internal customers using internal visualization tools
• Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications, and new product development
• Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders
• Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in a formal presentation style
• Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects

• Maintain a catalog of previous requests/projects and own the central database of case studies/outputs
• Proactively flags any workloads issues or problems to the PDC Lead and identifies opportunities for new types of work based on category priorities and demand
• Updates workflow trackers and uploads briefs & deliverables on required portals (Wrike and PeopleWorld)

• The role will have local scope and deal with a specific market (South Asia) and will work on Foods and Refreshment category.
• The job holder will be partnering with category insights leads and will have to work with other PDC Insights Analysts to share learnings and ensure that an equal quality of output is being achieved
• The job holder will not have any direct reporting

• Experience in an analytical role and providing insight and recommendations based on analysis
• Some experience in using analytical tools
• Experience in \xe2\x80\x9cinsight generation\xe2\x80\x9d and \xe2\x80\x9cstorytelling\xe2\x80\x9d in a corporate context, and crafting clear, compelling messaging
• Preference for data modeling or query-building experience

Unilever