Senior Cmi Executive Hfd

Year    Mumbai, Maharashtra, India

Job Description


ABOUT UNILEVER: Be part of the world\'s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes use your energy to make this happen. Every individual here can bring their purpose to life through their work. Join us and you\'ll be surrounded by inspiring leaders and supportive peers. Among them, you\'ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we\'ll work to help you become a better you. Main Job Purpose: You will need to partner key marketing stakeholders in all their strategic, innovation, communication and activation activities. You will support your line manager in driving Growth and Transformational Actions with your Business Partners. These actions will be rooted in deep understanding of the consumer and market. You will be responsible and accountable for all consumer insights decisions on the projects that you are handling working with multiple internal and external stakeholders. Key Accountabilities: Become an indispensable business partner within the brand and CMI teams. Develop Brand and Consumer insight / expertise relentlessly apply this knowledge to build growth as well as infuse this knowledge across global stakeholders. Inspire research partners to consistently deliver their best efforts: deliver actionable, clear, value-added understanding. Lead and own strategic projects intended to address key specific business issues. Upskilling to become knowledge experts who can not only absorb, assimilate and synthesize knowledge but also disseminate analysis and findings to drive business actions. Stakeholder management: this involves both internal stakeholders such as Marketing/CMI and other teams / contacts, along with key agency partners. Day to day activities include: Be the go-to person for the brand team when it comes to any consumer or market insights. Be completely on top of all consumer data sources - retail, household track and brand health track to enable pro-active identification of issues and opportunities. Use the insights effectively to make actionable recommendations on pricing, distribution, proposition, product and promotion. Leading or assisting in the planning, coordination and implementation of research activities for a brand(s). Scope of responsibilities includes both mix development and mix deployment. Working closely with other support functions like media and trade to develop a holistic understanding of the market and consumer. Leading and/or assisting in insight and idea brainstorming sessions. Developing research proposals, suggesting research methodologies. Executing research studies developing questionnaires analyzing findings and presenting results. Working closely with the social listening teams and know other agile techniques to mine insights. Monitoring competitors\' activities and market. Key Interfaces: CMI -Markets/ Global/HIVE Marketing - Assistant Brand Managers, Brand Managers, Brand Directors Market research (Nielsen, KWP, etc.) and advertising agencies Media and trade teams. Skills/ Experience/ Qualifications: Proven market research experience (minimum 3-4 years) on either client or agency side. A client-side experience or panel experience would be an added advantage. Ability to handle projects independently and deliver on time and in-full is a must. Experience of at least one of the areas below: - Key quantitative and/or ad-hoc consumer and market understanding techniques. - Experience in innovation/mix development studies - concept, product, communication & forecasting - Experience in working on a syndicated panel and synthesizing data from the same to deliver actionable insights. - Experience of continuous data sources including consumer panel and retail audit. You will have proven record of - analyzing and synthesizing data and information from different sources - inspiring and provoking a team to think differently about the target consumer. - cross functional team-working Experience from FMCG markets and personal care/beauty categories preferable but not essential Good presentation skills and articulate. Willingness and flexibility to offer full support to brand team and CMI colleagues. Rigorous and with great attention to detail Highly numerate and adept at working with data. Passionate to go beyond the obvious Creative, open minded Able to adjust quickly in a fast-paced and changing environment. Collaborative with direct and indirect teams, peers in the organization.

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Job Detail

  • Job Id
    JD3114975
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year