Senior Channel Marketing Manager, Star Plus
Job Description
: CONTEXT: The incumbent will be part of marketing team and will be responsible for strategizing and executing marketing plans of new launches and existing shows. The position will work to identify, develop and work with the communication, media, PR and digital creative agencies on marketing campaigns that increase brand awareness and drive sampling of shows on Star Plus. KEY RESPONSIBILITIES: Will have to create and execute media plan of their respective shows Will be responsible for positioning creatives (Promos) of their respective shows Will have to highlight potential opportunities and red flag issues of their respective shows basis trends Will collaborate with internal teams which include but is not restricted to - Digital, OAP, Graphics, Content, Traffic and Presentation Will collaborate with external teams from the media, creative and research agencies PERFORMANCE MEASURES: Meeting show and channel targets set by business Number of break through ideas for the shows in each quarter Awareness about BARC data, show performance, qualitative insights Quality of marketing/ creative briefs made and shared with teams QUALIFICATIONS: Should posses a bachelors degree Should have an experience of 3-6 years PERSONAL ATTRIBUTES: Go getter Collaborator Eye for detail Hardworking Not hierarchy driven Respectful
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Job Detail
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Job IdJD3143573
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear