Job Description

Job Posting Title: Senior Business Analyst - CSI

Req ID: 10076620

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About the Role:

You will be part of Consumer Strategy and Innovation (CSI) team \xe2\x80\x93 A business analytics and consulting practice that partners with business units to enhance the value for consumers and customers through technology and innovation. You will be driving the strategic thinking for content and monetization with data backed insights to shape the business and brand. You will collaborate with key stakeholders from business heads, sales teams, content editors, to technology partners, SMEs to solve for high priority challenges and optimize business opportunities.

Context:

We\xe2\x80\x99re rapidly moving into a world defined by big data. Technology is changing the world of entertainment. Consumption data, sales spends, digital conversations, culture studies together reflect their changing behaviours, hopes, fears, anxieties, aspirations. These consumer insights supplemented with a deep understanding of business objectives, competitive landscape, opportunities and threats in the ecosystem are the key to unlock the future. So, if you\xe2\x80\x99re passionate about business strategy, enjoy problem solving, undeterred by complexity and have an analytical bent of mind, you want to be a part of the CSI practice.

Key Responsibilities:

• Data Analytics: Develop in-depth understanding of business, consumer and content using various tools, platforms, viewership & consumption data
• Consumer Strategy: Work with vast quantities of unstructured data, apply analytical lens and unearth relevant insights and recommendations to solve business problems for India
• Content Curation & Creation: Analyse, identify, and apply evolving trends across categories, competition, and consumers to shape content
• Brand Protection: Identification and analysis of threat to business, leadership, and network channels to ensure timely escalation and intervention
• Thought leadership: Develop capability and projects that allow for the practice to remain future ready
• Develop queries and dashboards across tools to collate and distil insights, monitor crisis, and stay connected with the consumers
• Partner with key stakeholders, co-create opportunities for growth, address business challenges and service BUs with high integrity and discipline

Performance Measures:

• Business Impact: Providing insights & strategic intelligence that enable business growth
• Innovation: Develop novel systems to enable data led decision making efficiently
• Thought Leadership & High Potential Narrative Formulation
• Brand Protection

Qualifications:

• PG from reputed institutes

Knowledge and Skills:

• 2 + years of work experience
• A strong understanding of the digital and social media landscape and key platforms is required
• Training for using various analytical tools will be provided. Post that the candidate will be expected to work hands on with the tools culling insights.
• Exposure to data analytics is essential.
• Working knowledge of basic regression techniques and their implementation on R/Python is desirable
• Exposure to managing and servicing C-suite stakeholders is desirable
• Experience in brand marketing, agency roles with exposure to consumer insight mining will be helpful
• Experience in social listening will be an advantage
• Ability to present data in formats useful to line/business is desired
• High personal impact and exceptional written and oral communication skills. Articulating the stories that lie within the data is a key facet of this role.

Personal Attributes:

• Ability to work in a fast paced, sometimes ambiguous, and ever challenging environment
• Should possess a strong passion for content
• Should possess a strong Business Development drive to be able to farm/ present/sell current work to stakeholders, enhance trust and increase portfolio

Job Posting Segment: Social Intelligence

Job Posting Primary Business: Network

Primary Job Posting Category: Consumer Insights & Analytics

Employment Type: Full time

Primary City, State, Region, Postal Code: Mumbai, India

Alternate City, State, Region, Postal Code:

Date Posted: 2024-01-18

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