Job Description

Preference:Total work experience (after MBA): minimum 3 years in FMCG industry Skills :- Strong data mining & analytical skills presentation skills- Personality traits: A person with good communication & interpersonal skills, creative thinker, should be able to drive jobs at hand individually, a quick learnerDescription : - Conducting research (primary & secondary) on consumer markets, monitoring market trends, competition and identifying market opportunities & potential areas of development/ focus- Tracking product wise performance across various channels and analyze sales metrics such as sales volume, market share, pricing and distribution that will aid marketing and business decisions- Assisting in developing & executing brand strategy & implementation of brand deliverables at various levels based on the above research- Has led execution on key marketing activations - creative development to execution (in-store branding, promoter activations, influencer campaigns, etc.)- Stake holder management, coordinating with multiple agencies over different media promotions & ensures smooth transition of the activations- Evaluating the effectiveness of the campaigns and incorporating learnings in all future projects- Preparing marketing literature and all campaign related aids- Developing brand presentations for the brand partners basis the brand & media strategies- Liaising with legal and compliance team to ensure the designs and messages meet the company brand and regulatory guidelines- Provide all marketing collaterals to the sales network and monitor usage/ effectiveness of the same (ref:updazz.com)

updazz .com