Job Description

About QI Spine

QI Spine is India's largest chain of specialized non-surgical medical centers dedicated to solving back, neck, and joint problems. With 22 clinics, 250+ expert doctors, and over 1.2 lakh patients treated, we've revolutionized spine care through a combination of multidisciplinary expertise, AI-powered diagnostics (Doctor QI), and advanced German technology (DSA). Our mission is to make accurate diagnosis and non-surgical care the standard, not the exception.

Key Responsibilities

Brand Voice & Strategy

? Develop and maintain QI Spine's distinctive brand voice across all touchpoints--website, social media, blogs, newsletters, patient communications, and marketing materials
? Ensure consistent messaging that reflects our brand personality: Empathetic, Expert, Reassuring, and Approachable
? Create brand guidelines and writing frameworks that guide the entire marketing and communications team

Content Creation

? Write compelling long-form content including blog articles, whitepapers, case studies, and educational guides that position QI Spine as a thought leader
? Develop patient-facing content (social media posts, SMS, WhatsApp messages, email campaigns) that educates, encourages, and empowers
? Create website copy, landing pages, and product descriptions that convert while maintaining medical accuracy
? Write scripts for videos, patient testimonials, and branded narratives
? Produce internal communications, press releases, and corporate messaging

Medical-to-Accessible Translation

? Translate complex medical concepts (spine conditions, AI diagnostics, DSA technology) into clear, relatable language without oversimplifying
? Work closely with medical professionals to ensure accuracy while prioritizing patient understanding
? Develop analogies, metaphors, and explanations that demystify advanced treatments and technology

Patient Journey Storytelling

? Create narratives that address patient pain points and build emotional connection
? Develop patient education materials that guide people through their recovery journey
? Craft messaging for different patient segments (working professionals, homemakers, elderly patients, etc.)
? Write persuasive yet empathetic content that encourages consultation bookings and treatment commitment

Collaboration & Leadership

? Lead content strategy discussions with marketing, medical, and operations teams
? Mentor junior writers and content creators, establishing quality standards
? Conduct content audits and provide feedback to improve overall brand communication
? Collaborate with designers, video producers, and social media managers to ensure cohesive brand storytelling

Research & Insights

? Stay updated on industry trends, patient concerns, and competitive landscape
? Research spine care topics, treatment innovations, and patient success stories
? Develop content based on patient FAQs, common objections, and emerging healthcare trends
? Incorporate data and research (including QI Spine's 16 published papers) into compelling narratives

Performance & Optimization

? Monitor content performance metrics and refine messaging based on engagement data ? A/B test different messaging approaches for patient communications
? Provide recommendations on content strategy improvements based on audience response

Job Type: Full-time

Pay: Up to ₹800,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person