Job Description

The role serves the purpose of managing & improving the performance of the assigned brand by

a. Planning & driving execution of annual & interim projects for the brand

b. Aiding on conceptualization & set up of a product pipeline for future (NPD)

Key Deliverables :

- Net Revenue

- Value Market Share

- Gross Contribution Target

- NPD Pipeline / Stage Gate Milestones

- Brand Health Indicators

Key Activities :

- Ideate & contribute in drawing the roadmap for the Brand in the short term (1-2 Years)

- Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs

- Ideate & contribute to planning of ongoing projects, initiatives (NPD, Launch, Re-positioning etc.)

- Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan

- Drive on ground execution with Sales function & track success parameters

- Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand

- Aid Category Head in the preparation of the Annual budget

- Lead & contribute to streamlining improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing

Role Requirements :

Educational Qualifications : PG Degree in General/Marketing Management from Tier 1 B School

Experience (Type & Nature) : 7 years FMCG (With at least 4 years in Core Consumer Marketing / Category Specifications

Skills & Technical Competencies :

- Brand, Product Strategy

- Strong understanding of Brand Operations

- Basic understanding of Media & CMI operations

- Commercial Understanding

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