Job Description

- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.What you will do:- Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.- Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.- Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.- Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.- A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.- Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.- Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.What we are looking for:- Experience: 1 to 3 years of experience in Google Ads campaign management.- Educational Background: Btech/ BCA and preferred from Tier 1 institution (IIT, NIT, DTU or equivalent).- Self-driven and a strong bias for action, fitment in startup culture.- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns- Budget Management: Proven track record of running campaigns with budgets of - 10 Lakh+ per month.- Hands-on experience: in Google Ads, Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.- Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.- Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.- Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.- Someone who can manage complexity and is good at problem solving with a first-principles approach- Hands-on experience running Google Ads campaigns (primary focus)- Experience with Conversion Campaigns- Experience working with analytics tools such as Google Analytics, Appsflyer, and Mixpanel (ref:updazz.com)

Skills Required