Job Description

A. Job Purpose
To support the growth and engagement of the loyalty program by managing website content and crafting compelling, program-aligned communications. This role is key to ensuring that all digital touchpoints-particularly the loyalty website and app-clearly communicate program benefits, updates, and offers, enhancing the member experience and driving
B. Key Accountabilities
Digital Content & Channel Support

• Maintain and regularly update Maharaja Club pages on the website, mobile app with relevant, brand-consistent content.
• Collaborate with design and development teams to ensure smooth publishing, usability, and alignment with UX best practices.
• Manage and maintain the content and email calendar, ensuring alignment with ongoing campaigns and seasonal promotions.

Campaign Execution & BTL Support

• Support the execution of loyalty campaigns across email, WhatsApp, website, SMS, app push, and on-ground channels.
• Create co-branded and promotional content for Maharaja Club partners across digital and offline channels.
• Ensure brand tone, message clarity, and visual consistency across all loyalty communications.
• Assist in developing POS materials, standees, handouts, and merchandise for airport activations and sales-led enrollment drives.
• Coordinate with Sales and Airport teams to amplify on-ground visibility and customer engagement.

Performance Monitoring & Reporting

• Track and report on digital campaign metrics (open rate, CTR, enrollments) and website performance using analytics tools.
• Identify trends in user behavior and content engagement to inform future optimizations.
• Support regular reporting on campaign effectiveness, enrollment trends, and BTL activity performance.

Partnership & Program Support

• Assist in executing loyalty partnership campaigns, ensuring timely delivery of content, creative coordination, and channel readiness.
• Coordinate with the Loyalty Product and Partnership teams to integrate marketing communications with program launches or updates.
• Ensure accurate partner-related updates across website, email, and other loyalty platforms.

Collaboration & Coordination

• Work closely with cross-functional teams including Brand, Digital & Technology to ensure cohesive and compliant program messaging.
• Liaise with creative and media agencies to develop campaign assets and ensure timely approvals.
• Maintain project documentation including campaign trackers, feedback logs, and asset libraries.

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR. * Skills/Qualities Required
Experience with website management systems - CMS, email marketing, and digital communication platforms.
Strong eye for detail, user experience, and brand consistency.
Excellent project management and collaboration skills to work across teams and with external partners.
Strong command of written English; excellent grammar, proofreading, and editing skills including storytelling skills with a customer-first approach.
Agency Handling experience will be a bonus.
Ability to manage multiple projects and meet deadlines.

• Key Interfaces

Internal Interfaces
Work closely with the Loyalty Operations, Loyalty Partnerships, Digital and Technology Teams, E-commerce, Brand Marketing teams and Sales Team to align marketing communications and website management initiatives.
External Interfaces
Collaborate with external agencies, vendors, and consultants who provide specialized expertise and services related to loyalty marketing, BTL activities, and related digital services.

• Educational and Experience Requirements

Minimum Education requirements
Bachelor's or Business Administration, Aviation or related field.
Experience
Minimum
Desired
2-4 years of experience in customer relationship management, loyalty marketing, website management, or a related field, with a strong focus on marketing communications and content writing.
Hands-on experience in managing digital content across web, app, and owned channels, ensuring alignment with brand tone and UX best practices.

Skills Required