Job Description

As a content writer, you must be adaptable to dynamic work culture and coordinate with several teams to create the most engaging content. You will be responsible for creating, improving and maintaining content to achieve our business goals. You should be detail-oriented and must know how to work under deadline. We are looking for a candidate who has proven experience in B2B content and has hands-on experience in content publishing over CMS. Knowledge in the field of technology and digital marketing would be a plus

Roles and Responsibilities:

Constant brainstorming to create content strategy to achieve marketing goals

Create and publish keyword-optimized/SEO friendly content for websites, collaterals, social media, blogs, whitepapers etc.

Align content with the marketing funnel across the entire customer journey: top, middle & bottom of the funnel

Edit, proofread and improve web content as per google trends

Accommodate the needs of the client to the best possible extent

Coordinate with the design team to illustrate content in a visually-appealing manner

Deliver ready-to-publish articles (style, fonts, images and tone)

Research and identify the ongoing trends in the industry

Propose ways and topics to engage with the audience

The candidate should possess good knowledge about copy writing for contributing in the paid ad campaigns for the company.

Having knowledge about social media calendar and content creation is essential to be able to help the company grow organically on social media.

Ideal candidate must have:

Impeccable grammar

Knowledge of various forms of content

Experience in writing for B2B model

Interpretation skills

In-depth research capability

Excellent writing and editing skills in English

Self-starting spirit and a team player

Ability to work methodically and meet deadlines

Problem-solving and analytical abilities

Ability to edit the drafts post feedback

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