Job Description

Company Overview:

At Porter, we are passionate about improving productivity. We want to help businesses, large and small, optimize their last-mile operations and empower them to unleash the growth of their core functions. Last mile delivery logistics is one of the biggest and fastest growing sectors of the economy with a market cap upwards of 50 billion USD and a growth rate exceeding 15% CAGR.

Porter is the fastest growing leader in this sector with Pan India presence with operations in multiple cities, a fleet size exceeding 1L registered and 30k active driver partners and a customer base with 3.5M being monthly active. Our industry-best technology platform has raised over 150 million USD from investors including Sequoia Capital, Kae Capital, Mahindra group, LGT Aspada,Tiger Global and Vitruvian Partners.

We are addressing a massive problem and going after a huge market. We\'re trying to create a household name in transportation and our ambition is to disrupt all facets of last mile logistics including warehousing and LTL transportation. At Porter, we\'re here to do the best work of our lives.

If you want to do the same and love the challenges and opportunities of a fast paced work environment, then we believe Porter is the right place for you.

https://porter.in/

Roles and Responsibilities:

:

We are seeking a highly creative and detail-oriented Short Form Content Executive to join our team. As a Short Form Content Executive, you will be responsible for creating engaging and impactful short-form content across various digital & internal communication platforms. Your primary goal will be to captivate our target audience, increase brand awareness, and drive user engagement through concise and compelling content. The ideal candidate will have a strong understanding of digital trends, excellent writing skills, and a keen eye for visual aesthetics.

Key Responsibilities:

Content Creation: Develop innovative and engaging short-form content for digital & other communication platforms such as push, SMS, email campaigns, billboards etc.

Writing and Editing: Produce concise and compelling copy that captures the essence of our brand and resonates with our target audience. Edit and proofread content for clarity, grammar, and consistency.

Strategy Development: Assist in developing content strategies and brainstorming ideas to increase brand visibility & user engagement based on customer insights.

Trend Awareness: Stay up to date with the latest trends, best practices, and emerging technologies in short-form content creation and execution across channels.

Collaboration: Work closely with cross-functional teams, including marketing, design, and communications, to ensure brand consistency and alignment across all channels.

Brand Guidelines: Ensure that all content produced adheres to brand guidelines, tone of voice, and style standards.

Time and Project Management: Manage multiple projects simultaneously, meet deadlines, and effectively prioritize tasks to ensure timely delivery of high-quality content.

Expectation from the candidate:

Bachelor\'s degree in Marketing, Communications, Journalism, or a related field.

1-2 years of experience in creating short-form content for digital platforms, SMS marketing, Email Marketing, and Offline marketing pieces, preferably in a marketing or advertising setting.

Exceptional writing and editing skills with a keen attention to detail.

Familiarity with graphic design principles and experience in collaborating with designers.

Ability to think creatively and generate innovative ideas for content creation.

Excellent organizational skills and the ability to manage multiple projects simultaneously.

Strong communication skills and the ability to collaborate effectively with cross-functional teams.

Ability to work in a dynamic and fast-paced environment, adapting to changing priorities and market conditions.

Dynamic, self-starter, and highly motivated individual who would like to work in an intellectually & professionally challenging environment and can contribute to building up the fastest-growing logistic startup in India

Porter