Job Description

Position Summary

Senior Analyst-Copywriter - Marketing and Communications CoE: Green Dot Agency Description
Do you love to write? Can you translate business jargon into copy that’s confident, clear, and human? With an economy of words and a punchy title to boot? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting to meet business and client needs?
Deloitte is looking for a senior analyst copywriter with a strong portfolio of innovative, high-impact marketing campaigns. You will be working with a team of designers, digital producers, campaign managers, and strategic marketing planners to create content that engages clients and builds the Deloitte brand. What You'll Do As a senior analyst copywriter, you will support the Government & Public Services (GPS) business by writing creative content that moves our clients and targets to action. You’ll work on content pieces including emails, social posts, business copy, blogs, POVs on latest topics, client stories/case studies, human interest stories, leader profiles, among others. Copywriting responsibilities:

• Write original and engaging copy that includes the ability to develop creative headlines and own a conversational style of writing that speaks to the reader
• Edit copies for campaign assets, including marketing collateral, infographics, web copy, social media, and email
• Collaborate with strategic marketing, marketing program management, designers, and digital producers to develop creative messaging, concepts and assets that engage users
• Don’t just write. Be a strategic advisor to senior marketers and client service practitioners, helping clarify business objectives, define key messages that differentiate Deloitte
• Be an expert in Deloitte’s content marketing strategy, brand guidelines, style guide, and content typology. Rigorously proofread and edit every piece of work to deliver the highest-quality deliverables
• Be an innovator. Continually recommend new creative channels, technology, approaches, or assets for campaigns
• Review content for grammar, punctuation, readability, flow, and style; copyedit reports to correct errors and improve readability
• Ensure deliverables have zero/minimum errors and are consistent with the Deloitte style guide
• Answer author questions about grammar, language, style, and Deloitte production processes

The Team The Marketing and Communications CoE: Green Dot Agency, is a team of professionals who specialize in Communications, Digital Marketing and Communication Technology. The team reinforces the culture and brand of Deloitte. They also play the role of a strategic and trusted business advisor for marketeers and leaders. Other priorities include creating an open and transparent environment for communications, leveraging external and internal channels creatively, effectively disseminating information and measuring the impact of communications. Skills & Competencies

• Post Graduate degree in Advertising, Marketing is preferred
• Minimum 4-6 years of relevant work experience in copywriting and producing a wide range of marketing communications assets
• Strong creative thinking skills to convert briefs into creative concepts
• Strong attention to detail, adherence to prescribed timelines and quick turnaround on deliverables will be critical
• Comfortable working independently with little direction under tight deadlines
• Understanding the Agile methodology of work would be an added advantage
• Strong portfolio of relevant work demonstrating superior copywriting skills, advertising bent of mind, and marketing impact
• Conceptual and strategic thinker with the ability to balance innovative approaches with business objectives
• Clear, concise writer who can distill complex ideas into easily understood language
• Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines
• Excellent interpersonal skills, including the ability to interact with senior leaders and highly intellectual thinkers
• Strong editing and proofreading skills
• Experience with B2B, professional services (consulting), industry, or advertising preferred
• Experience in collaborating with global counterparts
• Experience of having worked with a global organization or large-scale marketing projects, preferred

Location & Timings Location: Hyderabad / Bengaluru Timings: 11 AM - 8 PM / 2 PM - 11 PM Recruiting Tips From developing a standout resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters. Benefits At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Our People and Culture Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives and bring more creativity and innovation to help solve our client's most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture. Professional Development
At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see http://www.deloitte.com/about to learn more about our global network of member firms. Copyright © 2022 Deloitte Development LLC. All rights reserved.

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Benefits

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Our people and culture

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Professional development

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Requisition code: 115999