Job Description

Position Summary

Senior Analyst-Market Intelligence - Government & Public Services (GPS) Marketing Description Looking for a Market Intelligence professional exhibiting a flair for marketing, with knowledge of secondary research tools and databases, and demonstrated experience in market research and analysis. An individual who can act as an information liaison for Strategic Marketers and leaders by thoroughly investigating the landscape, enabling leaders to stay abreast of emerging trends and strategize and devise GPS marketing campaigns. What You'll Do As a Senior Analyst in the GPS marketing team, you will provide market intelligence support to the marketing team, with the primary goal of keeping the team up to date about latest market trends and providing them with actionable insights.

Key job responsibilities include:

• Analyse the market data to uncover insights that can drive actions and measurable outcomes
• Develop dashboards/reports to meet the business intelligence needs of brand and marketing professionals
• Provide competitive research, analytical and reporting support for GPS industry and accounts, marketing campaigns, test and measurement design and post-campaign analysis
• Identify and drive data issues to resolution
• Maintain project trackers (tasks, ownership, deliverables, and next steps)
• Compile, integrate, and analyze data from primarily digital sources and databases to identify trends, expose new data capture opportunities, and answer ongoing business questions
• Work with strategic marketers and stakeholders to understand business objectives and define key performance indicators and relevant benchmarks to evaluate performance

The Team The Government and Public Services (GPS) team provides solutions in support of market positioning and acquisition activities to maximize Deloitte’s revenue, relationships, and reputation in the Government marketplace. Strategic Marketers (SMs) are key marketing professionals in the Marketing and Communications team at Deloitte who convert business needs into powerful marketing strategies and impactful campaigns. The India team provides efficient, flexible, quality support to SMs through innovative solutions that facilitate strategic decision making and works in collaboration with the US stakeholders in campaigns/activations, competitive intelligence support. Also, the team works closely with the US GPS channels under Client and Sales Excellence including Marketing and Communications, Information Management, Account Management, Competitive & Market Intelligence, Pursuits, and Strategy. Skills & Competencies

• MBA or any other postgraduate degree
• 3-6 years of market intelligence experience in a professional services firm
• Working knowledge of market research databases such as Factiva, Hoovers, OneSource, etc.
• Sound understanding of market research tools and techniques such as social listening, competitor profiling, industry landscaping, keyword research, etc.
• Strong grasp of the fundamentals of marketing and communications, along with the ability to provide robust insights and recommendations pertaining to integrated approaches to drive business goals
• Ability to synthesize information into a logical narrative, presenting actionable insights and deliver recommendations to stakeholders in alignment to the business strategy
• Demonstrate the ability to articulate and present key actionable market and competitor insights to the stakeholders in a visually representative format
• Ability to work in a matrixed organization and prioritize projects
• Excellent interpersonal communication and organizational skills
• Ability to build rapport with clients and persuasive skills to promote and defend the design concept for the problem
• Basic understanding of user experience principles, to recommend and develop clear and logical flow in a dashboard/report

Location & Timings Location: Hyderabad / Bengaluru Timings: 11 AM - 8 PM / 2 PM - 11 PM Recruiting Tips From developing a standout resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters. Benefits At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Our People and Culture Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture. Professional Development
At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see http://www.deloitte.com/about to learn more about our global network of member firms. Copyright © 2022 Deloitte Development LLC. All rights reserved.

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Requisition code: 115998