What you\xe2\x80\x99ll do:

This position is responsible to provide support for planning, developing and implementing the company\'s digital & traditional marketing strategy and bring alignment between the BUs and Global Marketing Team. Includes responsibility for social media marketing & Campaigns.

\'\xe2\x80\xa2 Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.

• Supporting Trade Events [Excon, Auto Expo, Elecrama etc.] Coordination for industry bodies events, CII events, managing physical campaigns, including coordination with agencies, business marketing teams and leaders.
• Managing virtual campaigns like \xe2\x80\x93 WhatsApp Campaign, Virtual Technology Days, I Am Eaton, Leader Speak
• Arranging Training Workshops for corporate and BUs
• Track competition\xe2\x80\x99s campaigns and generating reports of their effectiveness.
• Manage the procedure, implementation, tracking and measurement of marketing campaigns.
• Brief and oversee the work of internal and external agencies, such as designers, animators and printers, to ensure correct and timely deliveries of the campaign activity.
• Write, edit and proofread copy for promotional materials within marketing campaigns to ensure that Eaton\xe2\x80\x99s brand identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs, including regular measurement of the ROI of campaigns.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Coordinate with global team for publishing relevant contents based on global branding theme.
• Conduct interviews of Indian leaders for Social Media and Trade Publications.
• Create contents Trade Media Publications and News Papers.
• Prepare appealing content for LinkedIn Global Handle and Leadership handles.
• Identify customers\xe2\x80\x99 needs and gaps in our content and recommend new topics
• Ensure all-around brand consistency (style, fonts, images, and tone)

Qualifications:

• MBA / higher degree

3-5 years of experience in Marketing domain, with at-least 2 years in marketing, communications or related discipline. Experience in drivng campaigns, VOC and digital marketing.

Skills:

• Technical background preferred.
• Knowledge of marketing tools.
• Experience in handling campaigns and designing marketing strategy.
• Knowledge of analytics to measure the ROI of Marketing Campaigns
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.

• The ability to work in a matrix structure. MNC experience preferred.
• The ability to handle multiple projects concurrently.
• Have worked with multiple stakeholders and can contribute independently.
• Effective communication skills.
• Ability to multi-task and be proactive & independent in a dynamic environment.
• Creative and out-of-the-box thinking and solution development
• Strategic and Critical approach towards solving problems and decision making
• Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.
• Strong demonstration of ability to effectively work collaboratively with designers, product marketing, sales, and the leadership team.