Job Description

Job Posting Title: [[Senior Analyst - INTEGRATED MARKETING]] Building: [[Bangalore - Kalyani Magnum]] Band/Level: [[5-3-C]] Recruiter: [[Usha kempaiah]] Education Experience: [[Any Graduate]] Employment Experience: [[4 - 7 Years]] At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview Coordinate a high volume of marketing programs that support a variety of global stakeholders across multiple businesses, balancing multiple concurrent assignments with shifting priorities across a shared resource pool in a fast-paced and high-volume environment Collaborate with business unit marketers and functional leaders to develop joint strategies for growing share in target segmented markets and applications leveraging direct and indirect channels, while improving marketing ROI Design and execute GTM strategies and campaign plans that drive critical business growth - testing rapidly and deploying at scale - aligned to customer lifecycle, buying groups and personas Partner closely with other marketing, product, and creative teams to ensure an optimal customer experience throughout the buyer\'s journey, align enterprise, channel, and cross-BU campaigns, deliver a consistent and integrated voice for TE, execute campaign targeting and execution with continuous improvement in business results Deliver customer analysis, segmenting customers into target groups and deploying precise marketing tactics based on actionable insights. Own tactical activity in support of business unit application campaigns and product marketing activities with TE distribution partners including coordination with other growth marketing activity What your background should look like: 4+ years of experience in Marketing with previous global experience Experience in B2B, and electronics or technology as part of a multi-national business preferred. Proven expertise in B2B performance marketing, including digital marketing (SEM/SEO/Social), media planning/buying, campaign development/management, email nurturing and analytics. Familiarities with AA, AEM, Eloqua and Salesforce are preferred. Experience in Microsoft Office, Excel, Word and PowerPoint is required. Must have the ability to work with many levels of the organization, addressing the communication, collaboration and reporting needs at each level. Curious and genuinely interested in learning the business to enhance growth marketing programs. Competencies Values: Integrity, Accountability, Teamwork, Innovation

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