Job Description

- Leadership Role- Opportunity within a company with a solid track record of performance- Flexible working optionsOur Client is hiring for a SEO SpecialistThe JobYou will be responsible for :- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term.- Translating brand strategy into the brand plan and go-to-market strategy.- Planning and execution of communications and media actions across offline, online, and social media.- Participating in product development, pricing, and supporting new product launches.- Guiding the Advertising & Promotion budget.- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.- Planning and control of the digital marketing budget and spending by allocating budgets to different channels.- Using A/B testing to optimize digital marketing performance.- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention.- Developing and managing the editorial calendar to ensure deadlines are met.- Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral.- Managing relationships with external marketing agencies.- Ensuring consistency of brand voice, style, and tone across all content.- Driving performance marketing via Google Ads, SEO / SEM, PPC, and Display Ads.- Planning and executing viral marketing campaigns across a range of social media platforms.- Analyzing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.Ideal Candidate : Skills Required:- You have at least 2 years experience, ideally within a Digital Marketing, Brand / Product Management or Content Management role.- You have the ability to develop engaging content for a wide range of audiences.- You are a creative marketing professional, preferably with a strong content creation and writing background.- Experience within Social Media / Viral Marketing, Content Management, Content Analysis and Performance marketing would be a strong advantage.- You have good knowledge of Google Analytics.- You possess strong analytical skills and are comfortable dealing with numerical data- You are adaptable and thrive in changing environments- You pay strong attention to detail and deliver work that is of a high standard (ref:updazz.com)