Key Responsibilities- Lead and manage the SEO team to develop and execute scalable SEO strategies.- Drive organic traffic, lead generation, and keyword rankings through on-page, off-page, and technical SEO.- Conduct keyword research, site audits, and competitor analysis.- Optimize website architecture, content, and landing pages to improve search visibility and conversion.- Plan, launch, and monitor paid marketing campaigns (Google Ads, PPC).- Track and report SEO and paid campaign performance, offering actionable insights.- Work cross-functionally with content, product, and tech teams to implement SEO best practices.- Stay updated with the latest search engine algorithms and digital marketing trends.Role Focus: - 70% SEO - 30% Paid Campaigns (Performance Marketing) (ref:updazz.com)
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