Job Description

Company Overview

Touchstone Educationals LLP is a leading visa and immigration consultancy firm with a network of branches across Punjab and Haryana. We have been providing expert and personalized services for those seeking to study in Canada and Australia for over two decades. With a team of dedicated professionals, we ensure that our clients receive the best guidance and support throughout their visa application process.

Job Overview

Touchstone Educationals LLP is hiring a Search Engine Optimisation Specialist - Female to join our team. This is a full-time position based at our headquarters in Chandigarh. The selected candidate will have 1 to 3 years of experience in Search Engine Optimisation. We are looking for someone who is passionate about improving search engine rankings and driving organic traffic to our website.

Qualifications and Skills

• Bachelor\'s degree in Marketing, Computer Science, or a related field.
• 1 to 3 years of experience in Search Engine Optimization.
• Strong knowledge of SEO best practices and ranking factors.
• Familiarity with keyword research tools and web analytics tools.
• Experience with website optimization and content management systems.
• Excellent written and verbal communication skills.
• Attention to detail and ability to multitask.
• Ability to work independently and as part of a team.
• Females are highly encouraged to apply.

SEO Specialist

Responsibilities include:

Optimizing copy and landing pages for search engine optimization

Performing ongoing keyword research including discovery and expansion of keyword opportunities

Researching and implementing content recommendations for organic SEO success

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Facebook, Instagram, Linkedin, Yahoo and Bing in order to maximize ROI.

Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools

Experience with A/B and multivariate experiments

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

share resume at-resume@touchstone.co.in

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