Job Description

Role: SEO Analyst
Responsibilities:
Conduct keyword research to identify relevant keywords and phrases that can improve organic search rankings and attract targeted traffic.
Optimize website content, including titles, meta descriptions, headers, and on-page content, to ensure it is search engine-friendly and aligned with the targeted keywords.
Analyze website structure and navigation to identify and resolve issues that may affect search engine crawling and indexing.
Monitor and analyze website performance using tools like Google Analytics and SEO software to identify areas for improvement and track the impact of optimization efforts.
Perform competitive analysis to understand industry trends and identify opportunities to outrank competitors in search engine rankings.
Collaborate with content creators, web developers, and marketing teams to implement SEO recommendations and best practices.
Develop and implement link building strategies to improve the website's authority and increase inbound organic traffic.
Stay up to date with the latest SEO trends, search engine algorithm updates, and industry best practices.
Generate regular reports on website performance, keyword rankings, and SEO metrics to communicate progress and recommend strategies for improvement.
Continuously monitor and troubleshoot technical SEO issues, such as crawl errors, broken links, and website speed optimization.
Requirements:
Proven work experience as an SEO Analyst or similar role.
In-depth knowledge of search engine algorithms and ranking factors.
Familiarity with SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, or similar platforms.
Proficient in keyword research and analysis.
Solid understanding of on-page and off-page optimization techniques.
Experience with website analysis and performance tracking.
Knowledge of HTML, CSS, and JavaScript as they relate to SEO.
Excellent analytical and problem-solving skills.
Strong communication and collaboration abilities.
Ability to stay updated with the latest industry trends and algorithm changes.
Note that the specific job requirements and responsibilities may vary depending on the organization and industry. This job description serves as a general outline of the typical responsibilities and qualifications for an SEO Analyst position.

Skills Required