Job Description

About the role

Internal Role Title: Analyst - FFO Analytics

Location: Hyderabad; Hybrid working

About this role:
As a Marketing Cloud Email and Campaign Specialist, a candidate will enable our B2C campaign efforts within the Salesforce Marketing Cloud platform. They will serve as a subject matter expert in email marketing delivery, journeys and automation best practices. Consult and advise internal marketing stakeholders to further their digital marketing efforts through Marketing Cloud usage. Act as a trusted source of knowledge to advise clients in line with email marketing and Marketing Cloud best practices to ultimately support campaigns.

This role will be a part of our growing Data & Product Services team, and report to Team Lead - Martech Services

Key Responsibilities

• Design and delivery of B2C campaign solutions (emails, journeys, landing pages, forms, etc) including audience segmentation and research.
• Be a subject marketing expert in all things email marketing and stay on top of best practices and industry trends; ensure compliance with consumer protection laws as applicable.
• Work closely with marketing stakeholders to understand audience requirements, business goals and objectives review, campaign and deliverability metrics, making recommendations for optimization and improvement.
• Update, develop and test new email templates, and build a library of assets for retrieval and reuse.
• Perform A/B testing along with suggestions for improvement pre-, mid- and post execution.
• Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further.
• Strong understanding of digital marketing KPIs, such as email marketing, and other operational marketing metrics.
• Experience in reporting and analyzing email activity using Email Studio reports, Journey Builder and Intelligence Reports ( Dataroma)
• Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines

Role Requirements

Essential Requirements:

• At least 3-5 years\' experience working hands-on in Salesforce Marketing Cloud involving campaign strategy and execution.
• Ability to work with clients to design campaign journeys, emails and campaigns in SFMC.
• Know HTML and UX best practices for building custom templates such as forms, landing pages, emails.
• Knowledge and experience in building audiences and segmentation within the SFMC platform.
• Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio.
• Experience using a CDP (customer data platform) a plus.
• Understanding how to build a custom preference center.
• Have a \'can-do\' attitude and be a good team player.

• Marketing Cloud Email Specialist certification is mandatory

Desirable requirements:

• Strong communication skills to make complex technical matters simple when communicating with non-technical stakeholders and client executives.

Why Novartis: Our purpose is to reimagine medicine to improve and extend people\'s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our
people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here:

https://www.novartis.com/about/strategy/people-and-culture
You\'ll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook.
https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams\' representative of the patients and communities we serve.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here:

https://talentnetwork.novartis.com/network

Functional Area

Marketing

Division

Operations

Business Unit

Global Business Solutions

Employment Type

Regular

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Shift Work

No

Early Talent

No

Novartis