Job Description

Company Description

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle\'s consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.



Total Experience : 4 to 6 Years

Must Have Skills :

• Salesforce Marketing Cloud (Email Studio, Journey Builder and Data Studio)
• Basic of HTML
• Email Marketing
• Campaign Management
• Demonstrated writing/communication skills.
• Microsoft Office applications

• SFMC (Social Studio, Interaction studio, Advertising studio, Mobile Studio, Salesforce DMP)
• Program / Project / Account Management
• Advanced HTML
• Adobe creative studio
• Other ESPs: Adobe campaign classic / standard, Marketo, Responsys, Braze etc.
• Agency experience

• Build, proof, and revise emails and templates in Salesforce Marketing Cloud.
• Communicate with internal team members effectively to execute email campaigns.
• Complete quality assurance checks on every email campaign.
• Utilize Salesforce, Excel and/or Access to modify and update subscriber lists and create segmentation groups.
• Deploy emails and mobile campaigns to appropriate subscriber lists.
• Provide actionable campaign optimization insights based on campaign analysis.
• Collaborate and contribute ideas at marketing planning meetings.
• Track hours, create charge sheets and invoices for accurate billing of time and resources.
• Develop and document efficiencies in current and future processes.

• Bachelor\'s degree or equivalent course work.
• 2 years or more experience with an Email Service Provider (such as Salesforce Marketing Cloud, Cheetah Mail, SilverPop, Responsys, Listrak, Lyris, Vertical Response, etc.) is required.
• Experience with Salesforce is preferred.
• Experience with basic HTML (i.e. creating tables, links, and bolding) is required.
• Experience with advanced HTML, Adobe Creative Suite and web site analytics tools such as, Google Analytics, Coremetrics and/or Omniture is a plus.
• Demonstrated writing/communication skills.
• Proven record for problem resolution and successful completion of complex projects.
• Proficient in Microsoft Office applications (Outlook, Word, Excel, PowerPoint, Access, Visio, and Project are a plus).
• Strong organizational skills and exemplary attention to detail.
• Ability to work independently and multi-task and prioritize a high volume of projects and tasks at one time.
• Availability for after-hours work assignments as scheduled.
• Ability to work with diverse departments across an organization.
• Excellent logical reasoning and analytical skills to effectively assess and communicate metrics.
• Passionate about the digital landscape with desire for continuous learning and development.
• Team player.
• Agency experience preferred.

Dentsu International