Job Description

Purpose of the job :- Key conduit between sales and customer team. Works as strategy and insights arm of the channel. Ensures channel development projects planning & execution, Merchandising Spends management, building merchandising efficiencies in MT and working closely with external agencies for SLA delivery.Qualification & Work Experience :- MBA with exposure of 4 - 5 years experience with min 2 years channel experience (exposure to Modern Trade business programs and work in field sales (GT / MT)- Prior experience in sales/trade marketing/key account management will be preferred- Exposure in managing regional chains or past exposure in retail chains may be an advantage- Ability to derive insights from data- Strong working efficiency on MS excelKey responsibilities :- Vendor Management & Merchandising Operational Management- Merchandising agency management - SLA Delivery & Commercial Hygiene- Merchandising Training & Capability Development for team and merchandising manpower- Meet new agencies to understand their scope of work and explore possibility of activations to get advantage w.r.t. new designs, concepts and cost efficiency- Work closely with multiple agencies towards end to end management, closure of commercial terms, co-ordinate and monitor last mile execution of visibility assets and other in-store activities- MT Capability building and business program management- ISP, Merchandiser Training as per business KPIs - Way of working development & training- Manage and run the incentive program for ISP - Target Planning, Tracking, Review & Disbursal.- Brand led activations & New product launches- Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands- Develop and execute brand activations in close coordination with Customer Marketing team for MT- Promotion and MTL Management- Responsible for Merchandising spends management. Stringent check & tracking of the same.- ROI check and pre-post evaluation of spends, promotions, visibility and activations in RCs- Consolidation & Hygiene maintenance of all promotions and visibility led inputs across chains and timely communication to field teams on a monthly basis- In Store Execution Excellence- Implementation, Tracking & Review of all Promo closures & Visibility Execution in stores.- Visibility elements for MT Retail by understanding brand levers, state/seasonal focus, customer needs and terms of trade; and lead execution of the same.- Timely completion & review of Quality of Execution.- Regional Chain Visibility Projects- Channel development projects and data insighting- Assess channel development projects basis AOP and work on the development of the same with the cross-functional team- Business/Sales Intelligence - Data Analytics, Insight Mining and Solution Mix Development- Commercial & IT Process Management- Liaison with commercial team to ensure timely upload of provision in system and claim settlement- Timely data updation of all necessary data at back end for smooth running of MT Associates\' hand-held devices and sales dashboard- Ensure timely implementation of new development initiatives planned for Sales dashboard- Address and resolve issues raised by field teams & HO sales team w.r.t. hand held in close co-ordination with manpower agency- Consolidation of commercial provision statement on a monthly basis in co-ordination with KAM teams and ASMs; periodic update of provision track during the yearKey Interactions : Internal : Organized Trade Head, Head Modern Trade Sales, ASMs/FO Modern Trade, Category Trade Marketing Managers, Key accounts manager, Supply Chain and Commercial teamsExternal : Merchandising, Audit and Activations agencies, ISPs and merchandisers (ref:updazz.com)

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