Job Description

A catering marketing manager develops and implements strategies to promote catering services, attract new clients, and drive sales, focusing on both digital and traditional marketing channels. Here's a more detailed look at the role: Key Responsibilities:

Developing and Implementing Marketing Strategies:

This includes creating and executing marketing plans, campaigns, and initiatives to increase brand awareness and drive sales.

Identifying Target Audiences:

Understanding the needs and preferences of potential clients to tailor marketing efforts effectively.

Content Creation:

Developing engaging and informative content, including website copy, social media posts, email marketing, and promotional materials.

Digital Marketing:

Utilizing online channels such as social media, email marketing, search engine optimization (SEO), and paid advertising to reach potential clients.

Traditional Marketing:

Employing traditional methods like print advertising, flyers, brochures, and event participation to promote catering services.

Sales Support:

Working closely with the sales team to generate leads, convert prospects into clients, and build strong client relationships.

Market Research and Analysis:

Monitoring industry trends, competitor activities, and customer feedback to identify opportunities and refine marketing strategies.

Budget Management:

Managing marketing budgets effectively and tracking the return on investment (ROI) of marketing campaigns.

Collaboration:

Working with various departments, including culinary, operations, and sales, to ensure seamless execution of marketing plans.

Event Planning:

In some cases, a catering marketing manager may also be involved in event planning and coordination.
Skills and Qualifications:

Strong Marketing Skills:

Expertise in various marketing channels and techniques.

Communication Skills:

Excellent written and verbal communication skills to effectively engage with clients and stakeholders.

Sales Skills:

Ability to generate leads, build relationships, and close deals.

Analytical Skills:

Ability to analyze data, track performance, and make data-driven decisions.

Organizational Skills:

Ability to manage multiple tasks and projects simultaneously.

Creativity:

Ability to develop innovative and engaging marketing campaigns.

Knowledge of the Catering Industry:

Understanding of catering trends, best practices, and customer expectations.

Experience:

Relevant experience in marketing, sales, or event management.

Education:

A bachelor's degree in marketing, business administration, or a related field is often preferred.
Job Types: Full-time, Permanent

Pay: ₹14,000.00 - ₹18,000.00 per month

Benefits:

Food provided Health insurance Provident Fund
Work Location: In person