Job Description

Overview:
CE handles single/multiple distributors ranging over different scale of business. He/She is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.


The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He/She will be instrumental in resolving market challenges and ensuring incremental business. Responsibilities: Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity (For PSR + Merchandisers)
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction
• Building Business Plans with Regional Buyers

Training & Communication

• One-on-One training of PSRs (Pre-Sales Representatives) + Merchandisers to develop business understanding & sales capability
• Monthly target setting for each salesmen + Route Planning of Merchandiser
• Works with PSRs + Merchandisers + TLs in market to coach him/her on market execution
• Monitors PSR performance using regular sales reports and Merchandiser performance using Smollan Report
• Communicates incentives and motivates PSRs to achieve targets

Distributor

• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications:
Qualification

• Any under graduation
• Post Graduation (Tier 2/3 College)
• Preferable MBA

Experience

• 2 Years
• FMCG/ Similar Sales

and Distribution