Job Description

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Key Result Areas (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

Assistance to Internal Stakeholders and Budgeting

• Assess the extent of damaged cement and recommend the price for sale, based on defined norms

Quality verification of Non trade site

Call Centre Operations and Competition Mapping

• Study CSS reports to ascertain level of customer satisfaction

Study the reports on MCLs to ascertain its effectiveness Competition Mapping

Collect and provide information on competitors\xe2\x80\x99 products and services to help develop counter action plans

Loyalty Program for the Influencers

• Identify and enroll members on IT Platform (CLP), record the off take through dealers / influencers and verify the off take through a robust mechanism

Implement the off take based incentives for the loyalty scheme members on regular basis

Plan and conduct engagement programs depending on off take based segmentation of influencers

Market Development and Demand Generation

• Develop rapport with decision makers, make technical presentations to Key / Major Customers (RKA), resolve technical issues of Key & RKA

Ensure dispensation of the right deliverables to each influencer segment under Masons, Builders, Contractors, Consulting engineers etc.

Improve the Lead management mechanism and aim for increase in market share and quantity of sale through conversions

Increase UltraTech share in government sponsored schemes, especially in Rural areas like IAY, SSA etc. by collecting information, analyzing the potential, interacting with the decision makers, influencers etc.

Promote & support mass housing projects through cement based technologies, rural sanitation and precast concrete segments

Promote cement based construction in IHB segment

Organise various Non trade sites leads provided by marketing

People and Performance Management

• Management & Outsourced employees (MLE, LATF, RME) management

Accompany and guide team on critical issues / complaints, develop team abilities and assign projects for their overall development

Pre and Post Sales Service to IHB Segment

• Plan site visits, explore the needs of customers, organize site demonstrations and site training to Masons & Helpers

Provide Test Certificates on request to customers

Test water quality at site

Provide Mobile Concrete Lab Service to the IHB users & Trade segment at various stages of construction

Product Promotion and Brand Equity Improvement

• Ensure a participation in exhibitions, seminars and conferences

Engagement with Technical educational institutions

Interact with senior influencers / other influencers, distribute technical literature, organize product demos / concrete mix design trials, coordinate mobile vans etc

Liaison with government / vocational training programmes at educational institutes like IIT, NCCBM, CPWD & MES

Organize Concrete Day, Awards functions, Association with Professional bodies, Sponsorships to Technical activities

Plan and organize Rural market promotion activities

Update technical literature on cement, concrete & construction in vernacular language, deliver talks in various technical forums

Product Quality and Complaint Resolution

• Attend to critical complaints from customers from the Region, guide team of Technical officers to analyze and resolve complaints and provide feedback to customers after attending the complaints

Send feedback to Manufacturing Units / Technical Heads for taking corrective action

Visit to laboratories of plant and terminals periodically for physical evaluation of product quality with respect to agreed internal norms and identify the need for revising agreed norms, if any

Sales Promotional Meets through Technical activities

• Prepare MIS and reports based on inputs from Regional Offices / Depots

Ensure the budgeted Outperform programs / meetings / targets are conducted effectively as per the plan / market requirement

Plan activities at Zonal, Regional and Depot level within the allocated budget, as per the market requirement

Support to UBS and New Building Products and Training

• Provide technical support to UBS counters - for cement and allied products

Support and promote 360 degrees solution approach to IHB construction by promoting new cement based products of UltraTech

Formulate training programs for influencer segments, collaboration with external agencies, develop competencies of TTSMs and LATFs

Aditya Birla Group