Lead Generation & Prospecting:- Identify and qualify new business opportunities through digital channels- Strategically build and manage a lead funnel using modern tools (CRM, LinkedIn, ads, etc.)- Engage and nurture prospects through targeted messaging and follow-ups Campaign Management & Digital Outreach:- Plan and execute performance-based ad campaigns across Google, Facebook, and Instagram- Optimize ad spends based on conversions, CPL, and other KPIs- Work closely with designers to create engaging creatives and landing pagesContent & SEO Strategy:- Research and develop engaging content for ads, website, email, and social media- Perform keyword research and implement on-page SEO for better organic visibility- Write compelling copy that communicates our value proposition to the target audience Analytics & Reporting:- Track performance of all campaigns and content through tools like Google Analytics, Meta Ads Manager, etc.- Provide actionable insights to improve traffic, engagement, and conversions- Prepare weekly reports to evaluate ROI and strategy effectiveness (ref:updazz.com)
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