Job Description

Description:
Job Title: Sales Executive - Retail
Location: Ahmedabad
Industry: Construction Chemicals (Tile Adhesives, Waterproofing, Grouts, Repair Mortars, Epoxy, Admixtures)
Reporting to - Area Sales Manager
Job Purpose
To drive retail sales growth of construction chemicals by expanding dealer network, increasing product visibility, generating demand from contractors/masons, and ensuring effective secondary sales in assigned territories.
Key Responsibilities
Retail Sales & Market Development

• Achieve monthly and annual sales targets for assigned territory
• Appoint and develop new retailers and sub-dealers
• Increase secondary sales through effective retailer engagement
• Ensure healthy stock rotation and availability at retail counters

Dealer & Distributor Management

• Manage and strengthen relationships with distributors and key retailers
• Ensure timely order collection, follow-ups, and payment coordination
• Monitor distributor stock levels and execute stock planning
• Resolve retailer and distributor issues promptly

Influencer Engagement

• Develop strong relationships with masons, contractors, and applicators
• Conduct product demonstrations, site trials, and mason meets
• Support retailers with site leads and conversions

Site Visits & Technical Support

• Visit active construction sites to generate demand
• Coordinate with technical team for product application support
• Handle basic product queries related to application and performance

Brand Visibility & Promotions

• Ensure proper brand visibility through shop boards, posters, and displays
• Execute promotional schemes, sampling, and local activations
• Track competitor activities, pricing, and schemes in the market

Reporting & Compliance

• Daily market visit reports and weekly sales updates
• Maintain customer database and sales records
• Adhere to company policies and reporting formats

Key Skills & Competencies

• Strong local market knowledge of Ahmedabad retail construction market
• Good communication and negotiation skills
• Ability to build rapport with retailers and influencers
• Target-driven with strong follow-up discipline
• Willingness to travel extensively within the territory

Qualification & Experience

• Graduate / Diploma (preferred)
• 2-5 years of experience in retail sales of construction chemicals / paints / building materials
• Experience in tile adhesive, waterproofing, or similar products preferred

Key Performance Indicators (KPIs)

• Primary & secondary sales achievement
• Number of active retailers and influencers added
• Market coverage and site conversions
• Brand visibility execution
• Distributor stock health and payment discipline

Skills Required